"To lose one's self in reverie, one must be either very happy, or
very unhappy. Reverie is the child of extremes."
Antoine Rivarol
--------------------------------------------------------------------------------
"Nothing encourages creativity like the chance to fall flat on
one's face."
James D. Finley
--------------------------------------------------------------------------------
"What is wonderful about great literature is that it transforms
the man who reads it towards the condition of the man who wrote."
E.M. Forster
--------------------------------------------------------------------------------
"Language is the means of getting an idea from my brain into yours
without surgery."
Mark Amidon
--------------------------------------------------------------------------------
"A speech is poetry: cadence, rhythm, imagery, sweep! A speech
reminds us that words, like children, have the power to make dance
the dullest beanbag of a heart."
Peggy Noonan
--------------------------------------------------------------------------------
"Painting is poetry that is seen rather than felt, and poetry is
painting that is felt rather than seen."
Leonardo da Vinci
--------------------------------------------------------------------------------
"Things do not pass for what they are, but for what they seem.
Most things are judged by their jackets."
Baltasar Gracian
--------------------------------------------------------------------------------
"The production of too many useful things results in too many
useless people."
Karl Marx
--------------------------------------------------------------------------------
"Build a man a fire, and he'll be warm for a day. Set a man on
fire, and he'll be warm for the rest of his life."
Terry Pratchett
--------------------------------------------------------------------------------
"A good film is when the price of the dinner, the theatre
admission and the babysitter were worth it."
Alfred Hitchcock
--------------------------------------------------------------------------------
"The only valid censorship of ideas is the right of people not to
listen."
Tommy Smothers
--------------------------------------------------------------------------------
"Musical compositions, it should be remembered, do not inhabit
certain countries, certain museums, like paintings and statues.
The Mozart Quintet is not shut up in Salzburg: I have it in my
pocket."
Henri Rabaud
--------------------------------------------------------------------------------
"Perhaps no place in any community is so totally democratic as the
town library. The only entrance requirement is interest."
Claudia "Lady Bird" Johnson
--------------------------------------------------------------------------------
"The world just does not fit conveniently into the format of a
35mm camera."
W. Eugene Smith
--------------------------------------------------------------------------------
"The film industry is about saying ‘no' to people, and inherently
you cannot take ‘no' for an answer."
James Cameron
--------------------------------------------------------------------------------
"I find that a great part of the information I have was acquired
by looking up something and finding something else on the way."
Franklin P. Adams
--------------------------------------------------------------------------------
"If you read a lot of books, you're considered well-read. But if
you watch a lot of TV, you're not considered well-viewed."
Lily Tomlin
--------------------------------------------------------------------------------
"To acquire the habit of reading is to construct for yourself a
refuge from almost all the miseries of life. "
W. Somerset Maugham
--------------------------------------------------------------------------------
"A house without books is like a room without windows."
Heinrich Mann
--------------------------------------------------------------------------------
"Books support us in our solitude and keep us from being a burden
to ourselves."
Jeremy Collier
--------------------------------------------------------------------------------
"In reading, a lonely quiet concert is given to our minds; all our
mental faculties will be present in this symphonic exaltation."
Stéphane Mallarmé
--------------------------------------------------------------------------------
"The man who does not read good books has no advantage over the
man who can't read them."
Mark Twain
--------------------------------------------------------------------------------
"There's nothing to match curling up with a good book when there's
a repair job to be done around the house."
Joe Ryan
--------------------------------------------------------------------------------
"Outside of a dog, a book is man's best friend. Inside of a dog
it's too dark to read."
Groucho Marx
--------------------------------------------------------------------------------
"The worth of a book is to be measured by what you can carry away
from it."
James Bryce
--------------------------------------------------------------------------------
"My doctors told me this morning my blood pressure is down so low
that I can start reading the newspapers."
Ronald Reagan
--------------------------------------------------------------------------------
"News is what somebody somewhere wants to suppress; all the rest
is advertising."
Lord Northcliffe
--------------------------------------------------------------------------------
"To read a newspaper for the first time is like coming into a film
that has been on for an hour. Newspapers are like serials. To
understand them you have to take knowledge to them; the knowledge
that serves best is the knowledge provided by the newspaper
itself."
V.S. Naipaul
--------------------------------------------------------------------------------
"Newspapers always excite curiousity. No one ever lays one down
without a feeling of disappointment."
Charles Lamb
--------------------------------------------------------------------------------
"The theory of marketing is solid but the practice of marketing
leaves much to be desired."
Philip Kotler
"They used to say man's life was a closed book. So it is but it's
an open newspaper."
Finlay Peter Dunne
--------------------------------------------------------------------------------
"Be more concerned with your character than your reputation,
because your character is what you really are, while your
reputation is merely what others think you are."
John Wooden
--------------------------------------------------------------------------------
"There is an art, or rather a knack to flying. The knack lies in
learning how to throw yourself at the ground and miss."
Douglas Adams, The Hitchhikers Guide to the Galaxy
--------------------------------------------------------------------------------
"The most important thing in communication is to hear what isn't
being said."
Peter F. Drucker
--------------------------------------------------------------------------------
"A rumor without a leg to stand on will get around some other
way."
John Tudor
--------------------------------------------------------------------------------
"In your thirst for knowledge, be sure not to drown in all the
information."
Anthony J. D'Angelo
--------------------------------------------------------------------------------
"We may sit in our library and yet be in all quarters of the
earth."
John Lubbock
--------------------------------------------------------------------------------
"We can never be sure that the opinion we are endeavoring to
stifle is a false opinion; and if we were sure, stifling it would
be an evil still."
John Stuart Mill
--------------------------------------------------------------------------------
"Don't tell me the moon is shining; show me the glint of light on
broken glass."
Anton Chekhov
--------------------------------------------------------------------------------
"When words become unclear, I shall focus with photographs. When
images become inadequate, I shall be content with silence."
Ansel Adams
--------------------------------------------------------------------------------
"It is an interesting question how far men would retain their
relative rank if they were divested of their clothes."
Henry David Thoreau
--------------------------------------------------------------------------------
"We should have a great fewer disputes in the world if words were
taken for what they are, the signs of our ideas only, and not for
things themselves."
John Locke
--------------------------------------------------------------------------------
"Shakespeare is the happy hunting ground of all minds that have
lost their balance."
James Joyce
--------------------------------------------------------------------------------
"The liberty of the press is a blessing when we are inclined to
write against others, and a calamity when we find ourselves
overborne by the multitude of our assailants."
Samuel Johnson
--------------------------------------------------------------------------------
"Always code as if the guy who ends up maintaining your code will
be a violent psychopath who knows where you live."
Martin Golding
--------------------------------------------------------------------------------
"A painter paints pictures on canvas. But musicians paint their
pictures on silence."
Leopold Stokowski
--------------------------------------------------------------------------------
"Imagination is the eye of the soul."
Joseph Joubert
--------------------------------------------------------------------------------
"Language forces us to perceive the world as man presents it to
us."
Julia Penelope
--------------------------------------------------------------------------------
"Be glad that you're greedy; the national economy would collapse
if you weren't."
Mignon McLaughlin
--------------------------------------------------------------------------------
"A brand is a living entity - and it is enriched or undermined
cumulatively over time, the product of a thousand small gestures."
Michael Eisner
--------------------------------------------------------------------------------
"Five exclamation marks, the sure sign of an insane mind."
Terry Pratchett
--------------------------------------------------------------------------------
"I put all my genius into my life; I put only my talent into my
works."
Oscar Wilde
--------------------------------------------------------------------------------
"Both optimists and pessimists contribute to our society. The
optimist invents the airplane and the pessimist the parachute."
Gil Stern
--------------------------------------------------------------------------------
"Another possible source of guidance for teenagers is television,
but television's message has always been that the need for truth,
wisdom and world peace pales by comparison with the need for a
toothpaste that offers whiter teeth and fresher breath."
Dave Barry
--------------------------------------------------------------------------------
"Ignorant people think it is the noise which fighting cats make
that is so aggravating, but it ain't so; it is the sickening
grammar that they use."
Mark Twain
--------------------------------------------------------------------------------
"I think it's a good thing that there are bloggers out there
watching very closely and holding people accountable. Everyone in
the news should be able to hold up to that kind of scrutiny. I'm
for as much transparency in the newsgathering process as
possible."
Anderson Cooper
--------------------------------------------------------------------------------
"Creativity represents a miraculous coming together of the
uninhibited energy of the child with its apparent opposite and
enemy, the sense of order imposed on the disciplined adult
intelligence."
Norman Podhoretz
--------------------------------------------------------------------------------
"Individual commitment to a group effort - that is what makes a
team work, a company work, a society work, a civilization work."
Vince Lombardi
--------------------------------------------------------------------------------
"Technology is a way of organising the universe so that man
doesn't have to experience it."
Max Frisch
--------------------------------------------------------------------------------
"People love chopping wood. In this activity one immediately sees
results."
Albert Einstein
"Wooing the press is an exercise roughly
akin to picnicking with a tiger. You might enjoy the meal, but the
tiger always eats last."
Maureen Dowd
--------------------------------------------------------------------------------
"The medium is the message."
Marshall McLuhan
--------------------------------------------------------------------------------
"It's such a pleasure to write down splendid words - almost as
though one were inventing them."
Rupert Hart-Davis
--------------------------------------------------------------------------------
"You don't get harmony when everybody sings the same note."
Doug Floyd
--------------------------------------------------------------------------------
"Weekends are a bit like rainbows; they look good from a distance
but disappear when you get up close to them."
John Shirley
--------------------------------------------------------------------------------
"You have succeeded in life when all you really want is only what
you really need."
Vernon Howard
--------------------------------------------------------------------------------
"People may expect too much of journalism. Not only do they expect
it to be entertaining, they expect it to be true."
Lewis H. Lapham
--------------------------------------------------------------------------------
"Enthusiasm is excitement with inspiration, motivation, and a
pinch of creativity."
Bo Bennett
--------------------------------------------------------------------------------
"Brand value is very much like an onion. It has layers and a core.
The core is the user who will stick with you until the very end."
Edwin Artzt
--------------------------------------------------------------------------------
"No matter how busy you may think you are, you must find time for
reading, or surrender yourself to self-chosen ignorance."
Confucius
--------------------------------------------------------------------------------
"Treat your password like your toothbrush. Don't let anybody else
use it, and get a new one every six months."
Clifford Stoll
--------------------------------------------------------------------------------
"There is more similarity in the marketing challenge of selling a
precious painting by Degas and a frosted mug of root beer than you
ever thought possible."
A. Alfred Taubman
--------------------------------------------------------------------------------
"If advertisers spent the same amount of money on improving their
products as they do on advertising then they wouldn't have to
advertise them."
Will Rogers
--------------------------------------------------------------------------------
"Asked about the power of advertising in research surveys, most
agree that it works, but not on them."
Eric Clark
--------------------------------------------------------------------------------
"Character is what emerges from all the little things you were too
busy to do yesterday, but did anyway."
Mignon McLaughlin
--------------------------------------------------------------------------------
"Sales are contingent upon the attitude of the salesman, not the
attitude of the prospect."
William Clement Stone
--------------------------------------------------------------------------------
"Advertising is a tax for having an unremarkable product."
Robert Stephens
--------------------------------------------------------------------------------
"It is advertising and the logic of consumerism that governs the
depiction of reality in the mass media."
Christopher Lasch
--------------------------------------------------------------------------------
"The people will believe what the media tells them they believe."
George Orwell
--------------------------------------------------------------------------------
"Marketing takes a day to learn. Unfortunately it takes a lifetime
to master."
Philip Kotler
--------------------------------------------------------------------------------
"Life is a shipwreck but we must not forget to sing in the
lifeboats."
Voltaire
--------------------------------------------------------------------------------
"Nature provides a free lunch, but only if we control our
appetites."
William Ruckelshaus
--------------------------------------------------------------------------------
"A brand is a set of differentiating promises that link a product
to its customers."
Stuart Agres
--------------------------------------------------------------------------------
"The problem is never how to get new, innovative thoughts into
your mind, but how to get old ones out. Every mind is a building
filled with archaic furniture. Clean out a corner of your mind and
creativity will instantly fill it."
Dee Hock
--------------------------------------------------------------------------------
"The news is staged, anticipated, reported, analysed until all
interest is wrung from it and abandoned for some new novelty."
Thomas Griffith
--------------------------------------------------------------------------------
"The brain is a wonderful organ. It starts working the moment you
get up in the morning, and does not stop until you get into the
office."
Robert Frost
--------------------------------------------------------------------------------
"When dealing with people, let us remember we are not dealing with
creatures of logic. We are dealing with creatures of emotion,
creatures bristling with prejudices and motivated by pride and
vanity."
Dale Carnegie
--------------------------------------------------------------------------------
"In general, my children refused to eat anything that hadn't
danced on TV."
Erma Bombeck
--------------------------------------------------------------------------------
"Imagination will often carry us to worlds that never were. But
without it we go nowhere."
Carl Sagan
--------------------------------------------------------------------------------
"Books are the quietest and most constant of friends; they are the
most accessible and wisest of counsellors, and the most patient of
teachers."
Charles W. Eliot
"Advertising isn't a science. It's
persuasion. And persuasion is an art."
Bill Bernbach
--------------------------------------------------------------------------------
"The visual image is a kind of tripwire for the emotions."
Diane Ackerman
--------------------------------------------------------------------------------
"Life is what happens to you while you're busy making other
plans."
John Lennon
--------------------------------------------------------------------------------
"A house of brands is like a family, each needs a role and a
relationship to others."
Jeffrey Sinclair
--------------------------------------------------------------------------------
"So long as there's a jingle in your head, television isn't free."
Jason Love
--------------------------------------------------------------------------------
"Designers can create normalcy out of chaos; they can clearly
communicate ideas through the organising and manipulating of words
and pictures."
Jeffery Veen
--------------------------------------------------------------------------------
"Design is in everything we make, but it’s also between those
things. It's a mix of craft, science, storytelling, propaganda,
and philosophy."
Erik Adigard
--------------------------------------------------------------------------------
"A common mistake that people make when trying to design something
completely foolproof is to underestimate the ingenuity of complete
fools."
Douglas Adams
--------------------------------------------------------------------------------
"Design is a plan for arranging elements in such a way as best to
accomplish a particular purpose."
Charles Eames
--------------------------------------------------------------------------------
"If you think it's expensive to hire a professional to do the job,
wait until you hire an amateur."
Red Adair
--------------------------------------------------------------------------------
"A brand that captures your mind gains behavior. A brand that
captures your heart gains commitment."
Scott Talgo
--------------------------------------------------------------------------------
"It's not what you look at that matters, it's what you see."
Henry David Thoreau
--------------------------------------------------------------------------------
"Life beats down and crushes the soul and art reminds you that you
have one."
Stella Adler
--------------------------------------------------------------------------------
"Today, watching television often means fighting, violence and
foul language - and that's just deciding who gets to hold the
remote control."
Donna Gephart
--------------------------------------------------------------------------------
"Your brand is created out of customer contact and the experience
your customers have of you."
Stelios Haji-Ioannou
--------------------------------------------------------------------------------
"Design in art, is a recognition of the relation between various
things, various elements in the creative flux. You can't invent a
design. You recognize it, in the fourth dimension. That is, with
your blood and your bones, as well as with your eyes."
D. H. Lawrence
--------------------------------------------------------------------------------
"Delay always breeds danger; and to protract a great design is
often to ruin it."
Miguel de Cervantes
--------------------------------------------------------------------------------
"Our society's values are being corrupted by advertising's
insistence on the equation: youth equals popularity, popularity
equals success, success equals happiness."
John Arbuthnot Fisher
--------------------------------------------------------------------------------
"The greatest glory in living lies not in never falling, but in
rising every time we fall."
Nelson Mandela
--------------------------------------------------------------------------------
"Public relations specialists make flower arrangements of the
facts, placing them so that the wilted and less attractive petals
are hidden by sturdy blooms."
Alan Harrington
--------------------------------------------------------------------------------
"Creative ideas flourish best in a shop which preserves some
spirit of fun. Nobody is in business for fun, but that does not
mean there cannot be fun in business."
Leo Burnett
--------------------------------------------------------------------------------
"Advertising is the 'wonder' in Wonder Bread."
Jef I. Richards
--------------------------------------------------------------------------------
"The caterpillar does all the work but the butterfly gets all the
publicity."
George Carlin
--------------------------------------------------------------------------------
"Advertising is the art of convincing people to spend money they
don't have for something they don't need."
Will Rogers
--------------------------------------------------------------------------------
"The artist is nothing without the gift, but the gift is nothing
without work."
Emile Zola
--------------------------------------------------------------------------------
"The more you engage with customers, the clearer things become and
the easier it is to determine what you should be doing."
John Russell
--------------------------------------------------------------------------------
"All media exist to invest our lives with artificial perceptions
and arbitrary values."
Marshall McLuhan
--------------------------------------------------------------------------------
"Journalism can never be silent: that is its greatest virtue and
its greatest fault. It must speak, and speak immediately, while
the echoes of wonder, the claims of triumph and the signs of
horror are still in the air."
Henry Anatole Grunwald
--------------------------------------------------------------------------------
"Editor: a person employed by a newspaper, whose business it is to
separate the wheat from the chaff, and to see that the chaff is
printed."
Elbert Hubbard
--------------------------------------------------------------------------------
"Never write an advertisement which you wouldn't want your family
to read. You wouldn't tell lies to your own wife. Don't tell them
to mine."
David Ogilvy
"Good communication is as stimulating as
black coffee, and just as hard to sleep after."
Anne Morrow Lindbergh
--------------------------------------------------------------------------------
"Products are made in the factory, but brands are created in the
mind."
Walter Landor
--------------------------------------------------------------------------------
"Think like a wise man but communicate in the language of the
people."
William Butler Yeats
--------------------------------------------------------------------------------
"The pen is mightier than the sword if the sword is very short,
and the pen is very sharp."
Terry Pratchett
--------------------------------------------------------------------------------
"Not everything that can be counted counts, and not everything
that counts can be counted."
Albert Einstein
--------------------------------------------------------------------------------
"Strategy and timing are the Himalayas of marketing. Everything
else is the Catskills."
Al Ries and Jack Trout
--------------------------------------------------------------------------------
"A magazine is simply a device to induce people to read
advertising."
James Collins
--------------------------------------------------------------------------------
"Year's end is neither an end nor a beginning but a going on, with
all the wisdom that experience can instill in us."
Hal Borland
--------------------------------------------------------------------------------
"Be always at war with your vices, at peace with your neighbors,
and let each new year find you a better man."
Benjamin Franklin
--------------------------------------------------------------------------------
"To err is human; to forgive, divine."
Alexander Pope
--------------------------------------------------------------------------------
"Designers talk and think a lot like science fiction writers do,
except in a much less melodramatic and histrionic way."
Bruce Sterling
--------------------------------------------------------------------------------
"The power of accurate observation is frequently called cynicism
by those who don't have it."
George Bernard Shaw
--------------------------------------------------------------------------------
"What is the difference between unethical and ethical advertising?
Unethical advertising uses falsehoods to deceive the public;
ethical advertising uses truth to deceive the public."
Vilhjalmur Stefansson
--------------------------------------------------------------------------------
"No man is an island, entire of itself; every man is a piece of
the continent."
John Donne
--------------------------------------------------------------------------------
"If you don't like change, you're going to like irrelevance even
less."
General Eric Shinseki, retired COS, US Army.
--------------------------------------------------------------------------------
"If you cannot convince them, confuse them."
Harry S. Truman
--------------------------------------------------------------------------------
"Write to be understood, speak to be heard, read to grow..."
Lawrence Clark Powell
--------------------------------------------------------------------------------
"Success usually comes to those who are too busy to be looking for
it."
Henry David Thoreau
--------------------------------------------------------------------------------
"A brand should strive to own a word in the mind of the consumer."
Al Reis and Laura Reis
--------------------------------------------------------------------------------
"No one can drive us crazy unless we give them the keys."
Doug Horton
--------------------------------------------------------------------------------
"The best things in life aren't things."
Art Buchwald
--------------------------------------------------------------------------------
"Try to be conspicuously accurate in everything, pictures as well
as text. Truth is not only stranger than fiction, it is more
interesting."
William Randolph Hearst
--------------------------------------------------------------------------------
"The risk of a wrong decision is preferable to the terror of
indecision."
Maimonides
--------------------------------------------------------------------------------
"Life is the art of drawing without an eraser."
John W. Gardner
--------------------------------------------------------------------------------
"A people that values its privileges above its principles soon
loses both."
Dwight D. Eisenhower
--------------------------------------------------------------------------------
"Think wrongly, if you please, but in all cases think for
yourself."
Doris Lessing
--------------------------------------------------------------------------------
"Language is a city to the building of which every human being
brought a stone."
Ralph Waldo Emerson
--------------------------------------------------------------------------------
"I'm all in favour of keeping dangerous weapons out of the hands
of fools. Let's start with typewriters."
Frank Lloyd Wright
--------------------------------------------------------------------------------
"Advertising promotes that divine discontent which makes people
strive to improve their economic status."
Ralph S. Butler
--------------------------------------------------------------------------------
"There is always one moment in childhood when the door opens and
lets the future in."
Deepak Chopra
"All truth passes through three stages. First, it is ridiculed.
Second, it is violently opposed. Third, it is accepted as being
self-evident."
Arthur Schopenhauer
--------------------------------------------------------------------------------
"Writing is a socially acceptable form of schizophrenia."
E.L. Doctorow
--------------------------------------------------------------------------------
"In the end, we will remember not the words of our enemies, but
the silence of our friends."
Martin Luther King Jr.
--------------------------------------------------------------------------------
"The creative adult is the child who has survived."
Ursula K. le Guin
--------------------------------------------------------------------------------
"Grammar is the logic of speech, even as logic is the grammar of
reason."
Richard C. Trench
--------------------------------------------------------------------------------
"The secret of successful journalism is to make your readers so
angry they will write half your paper for you."
C.E.M. Joad
--------------------------------------------------------------------------------
"There is always a heavy demand for fresh mediocrity. In every
generation the least cultivated taste has the largest appetite."
Paul Gauguin
--------------------------------------------------------------------------------
"Next to doing the right thing, the most important thing is to let
people know you are doing the right thing."
John D. Rockefeller
--------------------------------------------------------------------------------
"To avoid criticism, do nothing, say nothing, be nothing."
Elbert Hubbard
--------------------------------------------------------------------------------
"It is better to know some of the questions than all of the
answers."
James Thurber
--------------------------------------------------------------------------------
"Creativity is an advertising agency's most valuable asset,
because it is the rarest."
Jef I. Richards
--------------------------------------------------------------------------------
"Advertising - a judicious mixture of flattery and threats."
Northrop Frye
--------------------------------------------------------------------------------
"Nothing will work unless you do."
Maya Angelou
--------------------------------------------------------------------------------
"People think computers will keep them from making mistakes.
They're wrong. With computers you make mistakes faster."
Adam Osborne
--------------------------------------------------------------------------------
"A business that makes nothing but money is a poor business."
Henry Ford
--------------------------------------------------------------------------------
" If A equals success, then the formula is: A = X + Y + Z, X is
work. Y is play. Z is keep your mouth shut. "
Albert Einstein
--------------------------------------------------------------------------------
"A friendship founded on business is better than a business
founded on friendship."
John D. Rockefeller
--------------------------------------------------------------------------------
"But once you allow yourself to recognize necessity, you find two
things: One you find your options so restricted that the only
course of action is obvious, and, two, that a great sense of
freedom comes with the decision."
Steven Brust
--------------------------------------------------------------------------------
"Originality is the art of concealing your source."
Franklin P. Jones
--------------------------------------------------------------------------------
"Seventy percent of success in life is showing up."
Woody Allen
--------------------------------------------------------------------------------
"Interpretation is the revenge of the intellect upon art."
Susan Sontag
--------------------------------------------------------------------------------
"The more language is a living operation, the less we are aware of
it. Thus it follows from the self-forgetfulness of language that
its real being consists in what is said in it."
Hans-Georg Gadamer, German Philosopher
--------------------------------------------------------------------------------
"Every great inspiration is but an experiment."
Charles Ives, Composer
--------------------------------------------------------------------------------
"Editors, for the most part, don't care ''what'' you've done, or
how astounding the physical event may have been. You need to write
well. Many others are capable of doing what you have done
(probably), so you must write better than they..."
Tim Cahill, Travel Writer
--------------------------------------------------------------------------------
"And when it rains on your parade, look up rather than down.
Without the rain, there would be no rainbow."
Gilbert K. Chesterton
--------------------------------------------------------------------------------
"We see our customers as invited guests to a party, and we are the
hosts. It's our job every day to make every important aspect of
the customer experience a little bit better."
Jeff Bezos
--------------------------------------------------------------------------------
"Any genuine philosophy leads to action and from action back again
to wonder, to the enduring fact of mystery."
Henry Miller
--------------------------------------------------------------------------------
"Leadership is like the Abominable Snowman. You never see it, but
you know by the footprints that it's there."
Ann Richards - Former Governor, Texas
--------------------------------------------------------------------------------
"I didn't get into design to be an artist. To me, an artist
creates things to evoke emotion. Being a designer goes a step
further than that, not only trying to evoke emotion but trying to
make a reaction. It is very objective-driven, and that's what
makes it interesting."
Mike Davidson
--------------------------------------------------------------------------------
"It is not enough that a man has clearness of vision, and reliance
on sincerity, he must also have the art of expression, or he will
remain obscure."
George H. Lewes
"Nothing exists until or unless it is observed. An artist is
making something exist by observing it. And his hope for other
people is that they will also make it exist by observing it. I
call it "creative observation." Creative viewing."
William S. Burroughs
--------------------------------------------------------------------------------
"The media is not just the message. The media is a massage. We're
constantly being stroked, manipulated, adjusted, realigned, and
manoeuvered."
Joey Skaggs
--------------------------------------------------------------------------------
"We can be absolutely certain only about things we do not
understand."
Eric Hoffer
--------------------------------------------------------------------------------
"He that gives good advice, builds with one hand; he that gives
good counsel and example, builds with both; but he that gives good
admonition and bad example, builds with one hand and pulls down
with the other."
Francis Bacon
--------------------------------------------------------------------------------
"I have always been fully persuaded that, through co-operation,
labour could become its own employer."
Leland Stanford
--------------------------------------------------------------------------------
"If everyone is thinking alike, then somebody isn't thinking."
George S. Patton
--------------------------------------------------------------------------------
"The human body has two ears and one mouth. To be good at
persuading or selling, you must learn to use those natural devices
in proportion. Listen twice as much as you talk and you'll succeed
in persuading others nearly every time."
Tom Hopkins
--------------------------------------------------------------------------------
"There is a great deal of advertising that is much better than the
product. When that happens, all that the good advertising will do
is put you out of business faster."
Jerry Della Famina, 1971.
--------------------------------------------------------------------------------
"It isn't what they say about you, it's what they whisper."
Errol Flynn
--------------------------------------------------------------------------------
"Self-praise is for losers. Be a winner. Stand for something.
Always have class, and be humble."
John Madden
--------------------------------------------------------------------------------
"The willow which bends to the tempest, often escapes better than
the oak which resists it; and so in great calamities, it sometimes
happens that light and frivolous spirits recover their elasticity
and presence of mind sooner than those of a loftier character."
Albert Schweitzer
--------------------------------------------------------------------------------
"All the breaks you need in life wait within your imagination.
Imagination is the workshop of your mind, capable of turning mind
energy into accomplishment and wealth."
Napoleon Hill
--------------------------------------------------------------------------------
"Regardless of how you feel inside, always try to look like a
winner. Even if you are behind, a sustained look of control and
confidence can give you a mental edge that results in victory."
Arthur Ashe
--------------------------------------------------------------------------------
"A newspaper is lumber made malleable. It is ink made into words
and pictures. It is conceived, born, grows up and dies of old age
in a day."
Jim Bishop
--------------------------------------------------------------------------------
"Nothing in the world can take the place of persistence. Talent
will not; nothing is more common than unsuccessful men with
talent. Genius will not; unrewarded genius is almost a proverb.
Education will not; the world is full of educated derelicts.
Persistence and determination alone are omnipotent."
Calvin Coolidge
--------------------------------------------------------------------------------
"Superficially, business is based on the principle of exchange. In
reality, if this exchange is to be sustained, it requires a
relationship of some sort to underpin it."
Judy van Dam
--------------------------------------------------------------------------------
"The future is keeping you out of the present time."
Van Morrison
--------------------------------------------------------------------------------
"Make the iron hot by striking it."
Oliver Cromwell
--------------------------------------------------------------------------------
"For a successful technology, reality must take precedence over
public relations, for Nature cannot be fooled."
Richard P. Feynman
--------------------------------------------------------------------------------
"Films can only be made by by-passing the will of those who appear
in them, using not what they do, but what they are."
Robert Bresson
--------------------------------------------------------------------------------
"Spring passes and one remembers one's innocence. Summer passes
and one remembers one's exuberance. Autumn passes and one
remembers one's reverence. Winter passes and one remembers one's
perseverance."
Yoko Ono
--------------------------------------------------------------------------------
"No stream rises higher than its source. What ever man might build
could never express or reflect more than he was. He could record
neither more nor less than he had learned of life when the
buildings were built."
Frank Lloyd Wright
--------------------------------------------------------------------------------
"I think we're barraged with movies where it's not important that
the people are real people. They can be perfect bodies and do the
62 flips and catch knives and then talk in iambic pentameter for a
second before they throw it back."
Steve Zahn
--------------------------------------------------------------------------------
"Most of the change we think we see in life is due to truths being
in and out of favour."
Robert Frost, The Black Cottage, 1914.
--------------------------------------------------------------------------------
"While the spoken word can travel faster, you can't take it home
in your hand. Only the written word can be absorbed wholly at the
convenience of the reader."
Kingman Brewster
--------------------------------------------------------------------------------
"An image is not simply a trademark, a design, a slogan or an
easily remembered picture. It is a studiously crafted personality
profile of an individual, institution, corporation, product or
service."
Daniel J. Boorstin
--------------------------------------------------------------------------------
"Design, in its broadest sense, is the enabler of the digital era
- it's a process that creates order out of chaos, that renders
technology usable to business. Design means being good, not just
looking good."
Clement Mok
--------------------------------------------------------------------------------
"If a playwright tried to see eye to eye with everybody, he would
get the worst case of strabismus since Hannibal lost an eye trying
to count his nineteen elephants during a snowstorm while crossing
the Alps."
James Thurber
--------------------------------------------------------------------------------
"Whoever controls the media--the images--controls the culture."
Allen Ginsberg
--------------------------------------------------------------------------------
"Put it before them briefly so they will read it, clearly so they
will appreciate it, picturesquely so they will remember it and,
above all, accurately so they will be guided by its light."
Joseph Pulitzer
"Those who do not want to imitate anything, produce nothing."
Salvador Dali
--------------------------------------------------------------------------------
"It doesn't make much difference how the paint is put on as long
as something has been said. Technique is just a means of arriving
at a statement."
Jackson Pollock
--------------------------------------------------------------------------------
"Changing the way we measure things is vital. So is
decompartmentalising society - making sure that economics and
politics are not divorced from other crucial areas of life."
David Attenborough
--------------------------------------------------------------------------------
"Graphic design is the paradise of individuality, eccentricity,
heresy, abnormality, hobbies and humours."
George Santayana
--------------------------------------------------------------------------------
"More than print and ink, a newspaper is a collection of fierce
individualists who somehow manage to perform the astounding daily
miracle of merging their own personalities under the discipline of
the deadline and retain the flavour of their own minds in print."
Arthur Ochs Sulzberger
--------------------------------------------------------------------------------
"There's an assumption that if someone writes in the first person
it's self-indulgent and self-regarding. I just look at it as a
tool to understand the world and my experience in it. It's not a
tool to understand myself."
Michael Pollan
--------------------------------------------------------------------------------
"Facts are stubborn, but statistics are more pliable."
Mark Twain
--------------------------------------------------------------------------------
"Seek freedom and become captive of your desires. Seek discipline
and find your liberty."
Frank Herbert
--------------------------------------------------------------------------------
"Strategy without tactics is the slowest route to victory. Tactics
without strategy is the noise before defeat."
Sun Tzu
--------------------------------------------------------------------------------
"Opinion is that exercise of the human will which helps us to make
a decision without information."
John Erskine
--------------------------------------------------------------------------------
"You cannot tailor-make the situations in life but you can
tailor-make the attitudes to fit those situations."
Zig Ziglar
--------------------------------------------------------------------------------
"Censorship ends in logical completeness when nobody is allowed to
read any books except the books that nobody reads."
George Bernard Shaw
--------------------------------------------------------------------------------
"The leader has to be practical and a realist, yet must talk the
language of the visionary and the idealist."
Eric Hoffer
--------------------------------------------------------------------------------
"Eloquence is a painting of the thoughts."
Blaise Pascal
--------------------------------------------------------------------------------
"Some of the press who speak loudly about the freedom of the press
are themselves the enemies of freedom. Countless people dare not
say a thing because they know it will be picked up and made a song
of by the press. That limits freedom."
Geoffrey Fisher
--------------------------------------------------------------------------------
"Ideal conversation must be an exchange of thought, and not, as
many of those who worry most about their shortcomings believe, an
eloquent exhibition of wit or oratory."
Emily Post
--------------------------------------------------------------------------------
"If we all worked on the assumption that what is accepted as true
is really true, there would be little hope of advance."
Orville Wright
--------------------------------------------------------------------------------
"If you live your life without secrets, the wind will become bored
of you and even the trees will stop listening."
Laura Moncur
--------------------------------------------------------------------------------
"I think that the online world has actually brought books back.
People are reading because they're reading the damn screen. That's
more reading than people used to do."
Bill Murray
--------------------------------------------------------------------------------
"I try to lie as much as I can when I'm interviewed. It's reverse
psychology. I figure if you lie, they'll print the truth."
River Phoenix
--------------------------------------------------------------------------------
"Communication is a continual balancing act, juggling the
conflicting needs for intimacy and independence. To survive in the
world, we have to act in concert with others, but to survive as
ourselves, rather than simply as cogs in a wheel, we have to act
alone."
Deborah Tannen
--------------------------------------------------------------------------------
"Heresy is another word for freedom of thought."
Graham Greene
--------------------------------------------------------------------------------
"What the mass media offers is not popular art, but entertainment
which is intended to be consumed like food, forgotten, and
replaced by a new dish."
W. H. Auden
--------------------------------------------------------------------------------
"Innovation! One cannot be forever innovating. I want to create
classics."
Coco Chanel
--------------------------------------------------------------------------------
"The media bring our wars home, but only rarely have they been
able to do it in complete freedom."
Bruce Jackson
--------------------------------------------------------------------------------
"Accustomed to the veneer of noise, to the shibboleths of
promotion, public relations, and market research, society is
suspicious of those who value silence."
John Lahr
--------------------------------------------------------------------------------
"Executives should blog if they have a vision they are trying to
communicate, or if they are very visible in the media."
Mark Cuban
--------------------------------------------------------------------------------
"I notice increasing reluctance on the part of marketing
executives to use judgment; they are coming to rely too much on
research, and they use it as a drunkard uses a lamp post for
support, rather than for illumination."
David Ogilvy
--------------------------------------------------------------------------------
"If a writer knows enough about what he is writing about, he may
omit things that he knows. The dignity of movement of an iceberg
is due to only one ninth of it being above water."
Ernest Hemingway
--------------------------------------------------------------------------------
"I think TV promulgates the idea that good art is just art which
makes people like and depend on the vehicle that brings them the
art."
David Foster Wallace
"We cannot seek achievement for ourselves and forget about
progress and prosperity for our community... Our ambitions must be
broad enough to include the aspirations and needs of others, for
their sakes and for our own."
Cesar Chavez
--------------------------------------------------------------------------------
"Ours is the age of substitutes: instead of language, we have
jargon: instead of principles, slogans: and, instead of genuine
ideas, bright ideas."
Eric Bentley
--------------------------------------------------------------------------------
"Quality is the result of a carefully constructed cultural
environment. It has to be the fabric of the organization, not part
of the fabric."
Phil Crosby
--------------------------------------------------------------------------------
"To whom does design address itself: to the greatest number, to
the specialist of an enlightened matter, to a privileged social
class? Design addresses itself to the need."
Charles Eames
--------------------------------------------------------------------------------
"Literature boils with the madcap careers of writers brought to
the edge by the demands of living on their nerves, wringing out
their memories and their nightmares to extract meaning, truth,
beauty."
Herbert Gold
--------------------------------------------------------------------------------
"Many ideas grow better when transplanted into another mind than
in the one where they sprung up."
Oliver Wendell Holmes
--------------------------------------------------------------------------------
"The greatest masterpiece in literature is only a dictionary out
of order."
Jean Cocteau
--------------------------------------------------------------------------------
"I do not have much patience with a thing of beauty that must be
explained to be understood. If it does need additional
interpretation by someone other than the creator, then I question
whether it has fulfilled its purpose."
Charlie Chaplin
--------------------------------------------------------------------------------
"Advertising is the art and sole of capitalism. It captures a
moment of time through the lens of commerce, reflecting and
affecting our lives, making us laugh and cry, while simultaneously
giving traction to the engine that propels this free market
economy forward into the future."
Jef I. Richards
--------------------------------------------------------------------------------
"Good design, at least part of the time, includes the criterion of
being direct in relation to the problem at hand - not obscure,
trendy, or stylish. A new language, visual or verbal, must be
couched in a language that is already understood."
Ivan Chermayeff
--------------------------------------------------------------------------------
"Values are not trendy items that are casually traded in."
Ellen Goodman
--------------------------------------------------------------------------------
"Education begins the gentleman, but reading, good company and
reflection must finish him."
John Locke
--------------------------------------------------------------------------------
"It is every artist's fantasy to run things. I know personally,
I'd be happiest as dictator of a small island. The problem is that
romantic artists are usually too disorganized to run their own
lives, let alone societies. And most societies are too sensible to
let them try it."
Brad Holland
--------------------------------------------------------------------------------
"The excess of our youth are checks written against our age and
they are payable with interest thirty years later."
Charles Caleb Colton
--------------------------------------------------------------------------------
"The big difference is the size of the crew and the flexibility of
shooting because of the size. I mean, it's crazy. So you can't
improvise, you cannot suddenly do something that comes to mind,
whereas in a small production you have much more flexibility."
Bille August
--------------------------------------------------------------------------------
"And that's why books are never going to die. It's impossible.
It's the only time we really go into the mind of a stranger, and
we find our common humanity doing this. So the book doesn't only
belong to the writer, it belongs to the reader as well, and then
together you make it what it is."
Paul Auster
--------------------------------------------------------------------------------
"I don't really analyze my stuff when I write. I write about stuff
that I'm interested in, that I'm feeling at that particular time.
When I stand back and look at the complete work, I might see
themes that run through the whole film, but I'm not really
conscious of it when I'm doing it."
Spike Lee
--------------------------------------------------------------------------------
"In my books I might hold the mirror to my own face. If others
would like to borrow the mirror, they're welcome. The books aren't
there to accuse others - merely to raise issues and keep the
debates alive."
John Scott
--------------------------------------------------------------------------------
"In football you always get judged on your last game. Whoever you
are, or how amazing you are, it's the last game that everyone has
seen."
Thierry Henry
--------------------------------------------------------------------------------
"When it is obvious that the goals cannot be reached, don't adjust
the goals, adjust the action steps."
Confucius
--------------------------------------------------------------------------------
"Searching is half the fun: life is much more manageable when
thought of as a scavenger hunt as opposed to a surprise party."
Jimmy Buffett
--------------------------------------------------------------------------------
"Life and language are alike sacred. Homicide and verbicide - that
is, violent treatment of a word with fatal results to its
legitimate meaning, which is its life - are alike forbidden."
Oliver Wendell Holmes
--------------------------------------------------------------------------------
"Mistakes are almost always of a sacred nature. Never try to
correct them. On the contrary: rationalize them, understand them
thoroughly. After that, it will be possible for you to sublimate
them."
Salvador Dali
--------------------------------------------------------------------------------
"Action seems to follow feeling, but really action and feeling go
together; and by regulating the action, which is under the more
direct control of the will, we can indirectly regulate the
feeling, which is not."
William James
--------------------------------------------------------------------------------
"We read advertisements... to discover and enlarge our desires. We
are always ready - even eager - to discover, from the announcement
of a new product, what we have all along wanted without really
knowing it."
Daniel J. Boorstin
--------------------------------------------------------------------------------
"A wise man is cured of ambition by ambition itself; his aim is so
exalted that riches, office, fortune and favour cannot satisfy
him."
Samuel Johnson
--------------------------------------------------------------------------------
"You cannot escape the results of your thoughts. Whatever your
present environment may be, you will fall, remain or rise with
your thoughts, your vision, your ideal. You will become as small
as your controlling desire; as great as your dominant aspiration."
James Lane Allen
--------------------------------------------------------------------------------
"To sing the ballad with a knowingness about what you are talking
about. If it's somebody else's lyric, and the message is a little
unusual for you, it requires that you learn that new message."
Al Jarreau
--------------------------------------------------------------------------------
"Every legend, moreover, contains its residuum of truth, and the
root function of language is to control the universe by describing
it."
James A. Baldwin
--------------------------------------------------------------------------------
"Nowadays, if a studio assumes that his film is bad, there is
always an executive that gets more nervous than usual and thinks
that if they change the music, the film will become a
masterpiece."
Maurice Jarre
"I saw the angel in the marble and carved until I set him free."
Michelangelo
--------------------------------------------------------------------------------
"Enthusiastic partisans of the idea of progress are in danger of
failing to recognise... the immense riches accumulated by the
human race. By underrating the achievements of the past, they
devalue all those which still remain to be accomplished."
Claude Levi-Strauss
--------------------------------------------------------------------------------
"One ought, every day at least, to hear a little song, read a good
poem, see a fine picture, and, if it were possible, to speak a few
reasonable words."
Johann Wolfgang von Goethe
--------------------------------------------------------------------------------
"François Truffaut defined a great movie as a perfect blend of
truth and spectacle. Now it's become bifurcated. Studio films are
all spectacle and no truth, and independent films are all truth
and no spectacle."
Howard Franklin
--------------------------------------------------------------------------------
"I prefer the folly of enthusiasm to the indifference of wisdom."
Anatole France
--------------------------------------------------------------------------------
"Learning is about more than simply acquiring new knowledge and
insights; it is also crucial to unlearn old knowledge that has
outlived its relevance. Thus, forgetting is probably at least as
important as learning."
Gary Ryan Blair
--------------------------------------------------------------------------------
"A deadline is negative inspiration. Still, it's better than no
inspiration at all."
Rita Mae Brown
--------------------------------------------------------------------------------
"Enthusiasm is the inspiration of everything great. Without it no
man is to be feared, and with it none despised."
Christian Nestell Bovee
--------------------------------------------------------------------------------
"The most important outcome of education is to help students
become independent of formal education."
Paul Gray
--------------------------------------------------------------------------------
"Writing a book is an adventure. To begin with, it is a toy and an
amusement; then it becomes a mistress, and then it becomes a
master, and then a tyrant. The last phase is that just as you are
about to be reconciled to your servitude, you kill the monster,
and fling him out to the public."
Sir Winston Churchill
--------------------------------------------------------------------------------
"In the power and splendor of the universe, inspiration waits for
the millions to come. Man has only to strive for it. Poems greater
than the Iliad, plays greater than Macbeth, stories more engaging
than Don Quixote await their seeker and finder."
John Masefield
--------------------------------------------------------------------------------
"I would rather excel in the knowledge of what is excellent, than
in the extent of my power and possessions."
Plutarch
--------------------------------------------------------------------------------
"The passionate controversies of one era are viewed as sterile
preoccupations by another, for knowledge alters what we seek as
well as what we find."
Freda Adler
--------------------------------------------------------------------------------
"Success is like winning the sweepstakes or getting killed in an
automobile crash. It always happens to somebody else."
Allan Sherman
--------------------------------------------------------------------------------
"No one connected intimately with a writer has any appreciation of
his temperament, except to think him overdoing everything."
Zane Grey
--------------------------------------------------------------------------------
"As with all my work, whether it's a leaf on a rock or ice on a
rock, I'm trying to get beneath the surface appearance of things.
Working the surface of a stone is an attempt to understand the
internal energy of the stone."
Andy Goldsworthy
--------------------------------------------------------------------------------
"Paperbacks blink in and out of print like fireflies. They also,
as older collectors have ruefully discovered, fade and fall apart
even more rapidly than their owners."
Paul Gray
--------------------------------------------------------------------------------
"Without freedom, no art; art lives only on the restraints it
imposes on itself, and dies of all others."
Albert Camus
--------------------------------------------------------------------------------
"Those who educate children well are more to be honoured than they
who produce them; for these only gave them life, those the art of
living well."
Aristotle
--------------------------------------------------------------------------------
"For both art and the historical sciences are modes of
experiencing in which our own understanding of existence comes
directly into play."
Hans-Georg Gadamer
--------------------------------------------------------------------------------
"Living is like working out a long addition sum, and if you make a
mistake in the first two totals you will never find the right
answer. It means involving oneself in a complicated chain of
circumstances."
Cesare Pavese
--------------------------------------------------------------------------------
"I have tried simply to write the best I can. Sometimes I have
good luck and write better than I can."
Ernest Hemingway
--------------------------------------------------------------------------------
"Your outlook upon life, your estimate of yourself, your estimate
of your value are largely colored by your environment. Your whole
career will be modified, shaped, molded by your surroundings, by
the character of the people with whom you come in contact every
day."
Orison Swett Marden
--------------------------------------------------------------------------------
"The disciplines of storytelling require that I shape, out of the
monotony and everyday life of espionage, something that has a
beginning, a middle and an end. That's already contrary to the
reality."
John Le Carre
--------------------------------------------------------------------------------
"There is no moment like the present. The man who will not execute
his resolutions when they are fresh upon him can have no hope from
them afterwards; they will be dissipated, lost, and perish in the
hurry and scurry of the world, or sunk in the slough of
indolence."
Maria Edgeworth
--------------------------------------------------------------------------------
"The difference between involvement and commitment is like ham and
eggs. The chicken is involved; the pig is committed."
Martina Navratilova
--------------------------------------------------------------------------------
"Negotiating techniques do not work all that well with kids,
because in the middle of a negotiation, they will say something
completely unrelated such as, 'You know what? I have a belly
button!' and completely throw you off guard."
Bo Bennett
--------------------------------------------------------------------------------
"Our goals can only be reached through a vehicle of a plan, in
which we must fervently believe, and upon which we must vigorously
act. There is no other route to success."
Pablo Picasso
--------------------------------------------------------------------------------
"If you cry "Forward" you must be sure to make clear the direction
in which to go. Don't you see that if you fail to do that and
simply call out the word to a monk and a revolutionary, they will
go in precisely opposite directions?"
Anton Chekhov
--------------------------------------------------------------------------------
"Wait for those unguarded moments. Relax the mood and, like the
child dropping off to sleep, the subject often reveals his truest
self."
Barbara Walters
"The secret of success is to be in harmony with existence, to be
always calm to let each wave of life wash us a little farther up
the shore."
Cyril Connolly
--------------------------------------------------------------------------------
"Eloquence, at its highest pitch, leaves little room for reason or
reflection, but addresses itself entirely to the desires and
affections, captivating the willing hearers, and subduing their
understanding."
David Hume
--------------------------------------------------------------------------------
"In order to create there must be a dynamic force, and what force
is more potent than love?"
Igor Stravinsky
--------------------------------------------------------------------------------
"Events are the ephemera of history; they pass across its stage
like fireflies, hardly glimpsed before they settle back into
darkness and as often as not into oblivion. Every event, however
brief, has to be sure a contribution to make, lights up some dark
corner or even some wide vista of history."
Fernand Braudel
--------------------------------------------------------------------------------
"Colour does not add a pleasant quality to design - it reinforces
it."
Pierre Bonnard
--------------------------------------------------------------------------------
"Fortune knocks but once, but misfortune has much more patience."
Laurence J. Peter
--------------------------------------------------------------------------------
"The secret of man's success resides in his insight into the moods
of people, and his tact in dealing with them."
J. G. Holland
--------------------------------------------------------------------------------
"Follow effective action with quiet reflection. From the quiet
reflection will come even more effective action."
Peter F. Drucker
--------------------------------------------------------------------------------
"I think the central metaphor of the movie is this notion of what
the advertising industry does. In order to make someone want to
buy something, they first have to make them feel bad about who
they are in order to sell them that thing which will make them
whole again, and happy again."
Jennifer Beals
--------------------------------------------------------------------------------
"Only in our dreams are we free. The rest of the time we need
wages."
Terry Pratchett
--------------------------------------------------------------------------------
"So much of the work is intuitive. The resistance you detect is
just that, a kind of evasion, a sense that too much analysis will
inhibit creativity."
Peter Weir
--------------------------------------------------------------------------------
"Language can be abstracted, language can be used as a very
beautiful code in poetry, the nuances and the multiple meanings of
things, it has a music to it. It has so many things in it. It is
also reduced from prose and therefore can be both mathematical, or
very, very abstract."
Jim Jarmusch
--------------------------------------------------------------------------------
"The public is the only critic whose opinion is worth anything at
all."
Mark Twain
--------------------------------------------------------------------------------
"Beware when any idea is promoted primarily because it is "bold,
exciting, innovative, and new." There are many ideas that are
"bold, exciting, innovative and new," but also foolish."
Donald Rumsfeld
--------------------------------------------------------------------------------
"The key to accepting responsibility for your life is to accept
the fact that your choices, every one of them, are leading you
inexorably to either success or failure, however you define those
terms."
Neal Boortz
--------------------------------------------------------------------------------
"My work is being destroyed almost as soon as it is printed. One
day it is being read; the next day someone's wrapping fish in it."
Al Capp
--------------------------------------------------------------------------------
"Fashion is only the attempt to realize art in living forms and
social intercourse."
Francis Bacon
--------------------------------------------------------------------------------
"A good ad should be like a good sermon: It must not only comfort
the afflicted, it also must afflict the comfortable."
Bernice Fitz-Gibbon, quoted in Elyse & Mike Sommer, Similis
Dictionary, 1988.
--------------------------------------------------------------------------------
"Your idea of bliss is to wake up on a Monday morning knowing you
haven't a single engagement for the entire week. You are cradled
in a white paper cocoon tied up with typewriter ribbon."
Edna Ferber
--------------------------------------------------------------------------------
"The spirit must be felt so intensely that it has power to call
others in passing, for it must pass, not stop in the pictures."
Emily Carr
--------------------------------------------------------------------------------
"Leadership should be born out of the understanding of the needs
of those who would be affected by it."
Marian Anderson
--------------------------------------------------------------------------------
"Don't believe your own publicity. You can't; you'll start
thinking that you're better than you are."
Leif Garrett
--------------------------------------------------------------------------------
"Literature that keeps employing new linguistic and formal modes
of expression to draft a panorama of society as a whole while at
the same time exposing it, tearing the masks from its face - for
me that would be deserving of an award."
Elfriede Jelinek
--------------------------------------------------------------------------------
"Truly great actors carry their characters in silence with them.
They communicate without words the relationships that predate the
movie."
Sam Mendes
--------------------------------------------------------------------------------
"The power to question is the basis of all human progress."
Indira Gandhi
--------------------------------------------------------------------------------
"Film provides an opportunity to marry the power of ideas with the
power of images."
Steven Bochco
--------------------------------------------------------------------------------
"The artist must create a spark before he can make a fire and
before art is born, the artist must be ready to be consumed by the
fire of his own creation."
Auguste Rodin
--------------------------------------------------------------------------------
"If you have anything really valuable to contribute to the world
it will come through the expression of your own personality, that
single spark of divinity that sets you off and makes you different
from every other living creature."
Bruce Barton
--------------------------------------------------------------------------------
"Without passion man is a mere latent force and possibility, like
the flint which awaits the shock of the iron before it can give
forth its spark."
Henri Frederic Amiel
--------------------------------------------------------------------------------
"The distance between insanity and genius is measured only by
success."
Bruce Feirstein
"If you have an apple and I have an apple and we exchange these
apples then you and I will still each have one apple. But if you
have an idea and I have an idea and we exchange these ideas, then
each of us will have two ideas."
George Bernard Shaw
--------------------------------------------------------------------------------
"If it weren't for electricity we'd all be watching television by
candlelight."
George Gobal
--------------------------------------------------------------------------------
"Photography, alone of the arts, seems perfected to serve the
desire humans have for a moment - this very moment - to stay."
Sam Abell
--------------------------------------------------------------------------------
"You want to balance the budget in this country? We change the
salary structure for Congress and the President. Every year they
don't balance the budget, we don't pay them."
Daniel K. Moran
--------------------------------------------------------------------------------
"Everyone has the right to walk from one end of the city to the
other in secure and beautiful spaces. Everybody has the right to
go by public transport. Everybody has the right to an unhampered
view down their street, not full of railings, signs and rubbish."
Richard Rogers
--------------------------------------------------------------------------------
"Love is a canvas furnished by nature and embroidered by
imagination."
Voltaire
--------------------------------------------------------------------------------
"Dream as if you'll live forever. Live as if you'll die today."
James Dean
--------------------------------------------------------------------------------
"People travel to wonder at the height of the mountains, at the
huge waves of the seas, at the long course of the rivers, at the
vast compass of the ocean, at the circular motion of the stars,
and yet they pass by themselves without wondering."
Saint Augustine
--------------------------------------------------------------------------------
"True glory takes root, and even spreads; all false pretences,
like flowers, fall to the ground; nor can any counterfeit last
long."
Marcus Tullius Cicero
--------------------------------------------------------------------------------
"How you think when you lose determines how long it will be until
you win."
Gilbert K. Chesterton
--------------------------------------------------------------------------------
"Creative without strategy is called 'art'. Creative with strategy
is called 'advertising'."
Jef I. Richards
--------------------------------------------------------------------------------
"Energy is an eternal delight, and he who desires, but acts not,
breeds pestilence."
William Blake
--------------------------------------------------------------------------------
"Time is the coin of your life. It is the only coin you have, and
only you can determine how it will be spent. Be careful lest you
let other people spend it for you."
Carl Sandburg
--------------------------------------------------------------------------------
"The remarkable thing about television is that it permits several
million people to laugh at the same joke and still feel lonely."
T. S. Eliot
--------------------------------------------------------------------------------
"Art is not a handicraft, it is the transmission of feeling the
artist has experienced."
Leo Tolstoy
--------------------------------------------------------------------------------
"Are you a journalist who sells his principles in the markets of
slaves and who fattens on gossip and misfortune in crime? If so,
you are like a ravenous vulture preying upon rotting carrion."
Kahlil Gibran
--------------------------------------------------------------------------------
"Develop an interest in life as you see it; the people, things,
literature, music - the world is so rich, simply throbbing with
rich treasures, beautiful souls and interesting people. Forget
yourself."
Henry Miller
--------------------------------------------------------------------------------
"The conclusion of design flows naturally from the data; we should
not shrink from it; we should embrace it and build on it."
Michael Behe
--------------------------------------------------------------------------------
"The advertisements in a newspaper are more full knowledge in
respect to what is going on in a state or community than the
editorial columns are."
Henry Ward Beecher
--------------------------------------------------------------------------------
"I design for real people. I think of our customers all the time.
There is no virtue whatsoever in creating clothing or accessories
that are not practical."
Giorgio Armani
--------------------------------------------------------------------------------
"Art need no longer be an account of past sensations. It can
become the direct organization of more highly evolved sensations.
It is a question of producing ourselves, not things that enslave
us."
Angela Carter
--------------------------------------------------------------------------------
"Sometimes it pays to stay in bed on Monday, rather than spending
the rest of the week debugging Monday's code."
Dan Salomon
--------------------------------------------------------------------------------
"A great artist is always before his time or behind it."
George Moore
--------------------------------------------------------------------------------
"Let your imagination release your imprisoned possibilities."
Robert H. Schuller
--------------------------------------------------------------------------------
"There comes a time when the mind takes a higher plane of
knowledge but can never prove how it got there."
Albert Einstein
--------------------------------------------------------------------------------
"Men make counterfeit money; in many more cases, money makes
counterfeit men."
Sydney J. Harris
--------------------------------------------------------------------------------
"What helps luck is a habit of watching for opportunities, of
having a patient but restless mind, of sacrificing one's ease or
vanity, or uniting a love of detail to foresight, and of passing
through hard times bravely and cheerfully."
Victor Cherbuliez
--------------------------------------------------------------------------------
"Art peels kitsch off of life. Kitsch peels life off of language.
And: The more abstract art becomes, the more it becomes art. These
are two splendid syllogisms. If only we could resolve them!"
Robert Musil
--------------------------------------------------------------------------------
"Read the best books first, or you may not have a chance to read
them at all."
Henry David Thoreau
--------------------------------------------------------------------------------
"It is by the goodness of God that in our country we have those
three unspeakably precious things: freedom of speech, freedom of
conscience, and the prudence never to practice either of them."
Mark Twain
"I think all good writing is a struggle. To write as well as you
feel you can has to be a struggle, almost by definition, because
you could always improve."
Jane Asher
--------------------------------------------------------------------------------
"I welcome and seek your ideas, but do not bring me small ideas;
bring me big ideas to match our future."
Arnold Schwarzenegger
--------------------------------------------------------------------------------
"Nature gives to every time and season some beauties of its own;
and from morning to night, as from the cradle to the grave, it is
but a succession of changes so gentle and easy that we can
scarcely mark their progress."
Charles Dickens
--------------------------------------------------------------------------------
"Educational television should be absolutely forbidden. It can
only lead to unreasonable disappointment when your child discovers
that the letters of the alphabet do not leap up out of books and
dance around with royal-blue chickens."
Fran Lebowitz
--------------------------------------------------------------------------------
"For the creation of a masterwork of literature two powers must
concur, the power of the man and the power of the moment, and the
man is not enough without the moment."
Matthew Arnold
--------------------------------------------------------------------------------
"Without free speech no search for truth is possible... no
discovery of truth is useful... Better a thousandfold abuse of
free speech than denial of free speech. The abuse dies in a day,
but the denial slays the life of the people, and entombs the hope
of the race."
Charles Bradlaugh
--------------------------------------------------------------------------------
"They want more production and they want it cheaper. But no matter
what happens, the creative idea will be perpetuated by somebody
who comes up with a vision. I don't care if there are three CEOs -
it takes one guy with an idea."
Joe Grant
--------------------------------------------------------------------------------
"Dictionaries are like watches, the worst is better than none and
the best cannot be expected to go quite true."
Samuel Johnson
--------------------------------------------------------------------------------
"For your born writer, nothing is so healing as the realization
that he has come upon the right word."
Catherine Drinker Bowen
--------------------------------------------------------------------------------
"Television is a medium because anything well done is rare."
Fred Allen
--------------------------------------------------------------------------------
"Every production of an artist should be the expression of an
adventure of his soul."
W. Somerset Maugham
--------------------------------------------------------------------------------
"Thanks to television, for the first time the young are seeing
history made before it is censored by their elders."
Margaret Mead
--------------------------------------------------------------------------------
"Action and reaction, ebb and flow, trial and error, change - this
is the rhythm of living. Out of our over-confidence, fear; out of
our fear, clearer vision, fresh hope. And out of hope, progress."
Bruce Barton
--------------------------------------------------------------------------------
"For a writer, published works are like fallen flowers, but the
expected new work is like a calyx waiting to blossom."
Cao Yu
--------------------------------------------------------------------------------
"Every production of genius must be the production of enthusiasm."
Benjamin Disraeli
--------------------------------------------------------------------------------
"Television is like the invention of indoor plumbing. It didn't
change people's habits. It just kept them inside the house."
Alfred Hitchcock
--------------------------------------------------------------------------------
"I dream of the realization of the unity of Africa, whereby its
leaders combine in their efforts to solve the problems of this
continent. I dream of our vast deserts, of our forests, of all our
great wildernesses."
Nelson Mandela
--------------------------------------------------------------------------------
"The recognition and understanding of the need was the primary
condition of the creative act. When people feel they had to
express themselves for originality for its own sake, that tends
not to be creativity. Only when you get into the problem and the
problem becomes clear, can creativity take over."
Charles Eames
--------------------------------------------------------------------------------
"Quality is never an accident. It is always the result of
intelligent effort."
John Ruskin
--------------------------------------------------------------------------------
"Good design begins with honesty, asks tough questions, comes from
collaboration and from trusting your intuition."
Freeman Thomas
--------------------------------------------------------------------------------
"Corporate identity specialists spend their time rechristening
other companies, conducting a legal search and a linguistic search
to insure that the name is not an insult in another language."
Lisa Belkin
--------------------------------------------------------------------------------
"We look at the world and see what we have learned to believe is
there. We have been conditioned to expect... but, as
photographers, we must learn to relax our beliefs."
Aaron Siskind
--------------------------------------------------------------------------------
"Advertising is fundamentally persuasion and persuasion happens to
be not a science, but an art."
William Bernbach
--------------------------------------------------------------------------------
"Our conscience is not the vessel of eternal verities. It grows
with our social life, and a new social condition means a radical
change in conscience."
Walter Lippmann
--------------------------------------------------------------------------------
"Quality is decided by the depth at which the work incorporates
the alternatives within itself, and so masters them."
Theodor Adorno
--------------------------------------------------------------------------------
"Create your own visual style... let it be unique for yourself and
yet identifiable for others."
Orson Welles
--------------------------------------------------------------------------------
"We need to continually look within ourselves. Contemplate our
inner being and find our own unique voice and then learn to heed
it and we will then have the life experience we deserve."
Dirk Benedict
--------------------------------------------------------------------------------
"I feel the need of attaining the maximum of intensity with the
minimum of means. It is this which has led me to give my painting
a character of even greater bareness."
Joan Miro
--------------------------------------------------------------------------------
"At bottom every man knows well enough that he is a unique being,
only once on this earth; and by no extraordinary chance will such
a marvelously picturesque piece of diversity in unity as he is,
ever be put together a second time."
Friedrich Nietzsche
--------------------------------------------------------------------------------
"A work of art is the unique result of a unique temperament."
Oscar Wilde
"When one begins to purposefully perform acts of kindness, the
spirit changes and soon doing good deeds becomes a focal point for
our life; doing good begins to be the same as feeling good. The
periods of emptiness when we search for the "meaning of it all"
begin to fill with acts of kindness."
Gary Ryan Blair
--------------------------------------------------------------------------------
"The essence of our effort to see that every child has a chance
must be to assure each an equal opportunity, not to become equal,
but to become different - to realize whatever unique potential of
body, mind and spirit he or she possesses."
John Fischer
--------------------------------------------------------------------------------
"If we had no winter, the spring would not be so pleasant: if we
did not sometimes taste of adversity, prosperity would not be so
welcome."
Josh Billings
--------------------------------------------------------------------------------
"The talent for discovering the unique and marketable
characteristics of a product and service is a designer's most
valuable asset."
Primo Angeli
--------------------------------------------------------------------------------
"Design in art, is a recognition of the relation between various
things, various elements in the creative flux. You can't invent a
design. You recognize it, in the fourth dimension. That is, with
your blood and your bones, as well as with your eyes."
David Herbert Lawrence
--------------------------------------------------------------------------------
"Through the magic of motion pictures, someone who's never left
Peoria knows the softness of a Paris spring, the colour of a Nile
sunset, the sorts of vegetation one will find along the upper
Amazon and that Big Ben has not yet gone digital."
Vincent Canby
--------------------------------------------------------------------------------
"Fortunate indeed, is the man who takes exactly the right measure
of himself, and holds a just balance between what he can acquire
and what he can use."
Peter Latham
--------------------------------------------------------------------------------
"To me, photography is the simultaneous recognition, in a fraction
of a second, of the significance of an event."
Henri Cartier-Bresson
--------------------------------------------------------------------------------
"Patience is necessary, and one cannot reap immediately where one
has sown."
Soren Kierkegaard
--------------------------------------------------------------------------------
"Every artist dips his brush in his own soul, and paints his own
nature into his pictures."
Henry Ward Beecher
--------------------------------------------------------------------------------
"The rhythm of the weekend, with its birth, its planned gaieties,
and its announced end, followed the rhythm of life and was a
substitute for it."
F. Scott Fitzgerald
--------------------------------------------------------------------------------
"Just living is not enough. One must have sunshine, freedom, and a
little flower."
Hans Christian Andersen
--------------------------------------------------------------------------------
"Once you accept anything as tacked down, then you begin to build
a structure, to accept limits. Then you have to make a choice as
to whether or not you're going to accept that structure. If you
do, you give up the notion of total freedom."
Peter Coyote
--------------------------------------------------------------------------------
"Use what talent you possess - the woods would be very silent if
no birds sang except those that sang best."
Henry Van Dyke
--------------------------------------------------------------------------------
"Beauty is a primeval phenomenon, which itself never makes its
appearance, but the reflection of which is visible in a thousand
different utterances of the creative mind, and is as various as
nature herself."
Johann Wolfgang von Goethe
--------------------------------------------------------------------------------
"The days come and go like muffled and veiled figures sent from a
distant friendly party, but they say nothing, and if we do not use
the gifts they bring, they carry them as silently away."
Ralph Waldo Emerson
--------------------------------------------------------------------------------
"A book is a garden, an orchard, a storehouse, a party, a company
by the way, a counsellor, a multitude of counsellors."
Charles Baudelaire
--------------------------------------------------------------------------------
"October gave a party; the leaves by hundreds came - the
Chestnuts, Oaks, and Maples, and leaves of every name. The
sunshine spread a carpet, and everything was grand, Miss Weather
led the dancing, Professor Wind the band."
George Cooper
--------------------------------------------------------------------------------
"Every life is a profession of faith, and exercises an inevitable
and silent influence."
Henri Frederic Amiel
--------------------------------------------------------------------------------
"An intense anticipation itself transforms possibility into
reality; our desires being often but precursors of the things
which we are capable of performing."
Samuel Smiles
--------------------------------------------------------------------------------
"Learn the art of patience. Apply discipline to your thoughts when
they become anxious over the outcome of a goal. Impatience breeds
anxiety, fear, discouragement and failure. Patience creates
confidence, decisiveness and a rational outlook, which eventually
leads to success."
Brian Adams
--------------------------------------------------------------------------------
"What is a television apparatus to man, who has only to shut his
eyes to see the most inaccessible regions of the seen and the
never seen, who has only to imagine in order to pierce through
walls and cause all the planetary Baghdads of his dreams to rise
from the dust."
Salvador Dali
--------------------------------------------------------------------------------
"That inner voice has both gentleness and clarity. So to get to
authenticity, you really keep going down to the bone, to the
honesty, and the inevitability of something."
Meredith Monk
--------------------------------------------------------------------------------
"Nothing in the universe can travel at the speed of light, they
say, forgetful of the shadow's speed."
Howard Nemerov
--------------------------------------------------------------------------------
"Injustice in the end produces independence."
Voltaire
--------------------------------------------------------------------------------
"Consciously or unconsciously, everyone of us does render some
service or another. If we cultivate the habit of doing this
service deliberately, our desire for service will steadily grow
stronger, and it will make not only for our own happiness, but
that of the world at large."
Mohandas Gandhi
--------------------------------------------------------------------------------
"The interval between the decay of the old and the formation and
establishment of the new constitutes a period of transition which
must always necessarily be one of uncertainty, confusion, error,
and wild and fierce fanaticism."
John C. Calhoun
--------------------------------------------------------------------------------
"Learn from yesterday, live for today, hope for tomorrow. The
important thing is not to stop questioning."
Albert Einstein
--------------------------------------------------------------------------------
"We must learn to reawaken and keep ourselves awake, not by
mechanical aid, but by an infinite expectation of the dawn."
Henry David Thoreau
--------------------------------------------------------------------------------
"If you take responsibility for yourself, you will develop a
hunger to accomplish your dreams."
Les Brown
"An artist is a dreamer consenting to dream of the actual world."
George Santayana
--------------------------------------------------------------------------------
"A good basic selling idea, involvement and relevancy, of course,
are as important as ever, but in the advertising din of today,
unless you make yourself noticed and believed, you ain't got
nothin'."
Leo Burnett
--------------------------------------------------------------------------------
"Methods change when the awkward process gives way to the
congenial and direct. Men change when they drop habits that impede
them and take on new ones that give them more skill, greater
speed, and clearer vision."
James Cash Penney
--------------------------------------------------------------------------------
"Without art, the crudeness of reality would make the world
unbearable."
George Bernard Shaw
--------------------------------------------------------------------------------
"A book is the only place in which you can examine a fragile
thought without breaking it, or explore an explosive idea without
fear it will go off in your face. It is one of the few havens
remaining where a man's mind can get both provocation and
privacy."
Edward P. Morgan
--------------------------------------------------------------------------------
"Humility is the only true wisdom by which we prepare our minds
for all the possible changes of life."
George Arliss
--------------------------------------------------------------------------------
"It is easier to perceive error than to find truth, for the former
lies on the surface and is easily seen, while the latter lies in
the depth, where few are willing to search for it."
Johann Wolfgang von Goethe
--------------------------------------------------------------------------------
"Choice of attention - to pay attention to this and ignore that -
is to the inner life what choice of action is to the outer. In
both cases, a man is responsible for his choice and must accept
the consequences, whatever they may be."
W. H. Auden
--------------------------------------------------------------------------------
"Music is at once the product of feeling and knowledge, for it
requires from its disciples, composers and performers alike, not
only talent and enthusiasm, but also that knowledge and perception
which are the result of protracted study and reflection."
Alban Berg
--------------------------------------------------------------------------------
"Action is thought expressed without speech."
Pat Dooms
--------------------------------------------------------------------------------
"Life is divided into three terms - that which was, which is, and
which will be. Let us learn from the past to profit by the
present, and from the present to live better in the future."
William Wordsworth
--------------------------------------------------------------------------------
"Digressions, incontestably, are the sunshine; - they are the
life, the soul of reading; - take them out of this book for
instance, - you might as well take the book along with them."
Laurence Sterne
--------------------------------------------------------------------------------
"A man's delight in looking forward to and hoping for some
particular satisfaction is a part of the pleasure flowing out of
it, enjoyed in advance. But this is afterward deducted, for the
more we look forward to anything the less we enjoy it when it
comes."
Arthur Schopenhauer
--------------------------------------------------------------------------------
"Life's Tragedy is that we get old to soon and wise too late."
Benjamin Franklin
--------------------------------------------------------------------------------
"Finding the right work is like discovering your own soul in the
world."
Thomas Moore
--------------------------------------------------------------------------------
"Chaos is the score upon which reality is written."
Henry Miller
--------------------------------------------------------------------------------
"Luck is what happens when preparation meets opportunity."
Seneca, Roman philosopher, mid-1st century AD.
--------------------------------------------------------------------------------
"The best way to predict the future is to invent it."
Alan Kay
--------------------------------------------------------------------------------
"Quality is never an accident; it is always the result of high
intention, sincere effort, intelligent direction and skillful
execution; it represents the wise choice of many alternatives."
William A. Foster
--------------------------------------------------------------------------------
"Be willing to have it so. Acceptance of what has happened is the
first step to overcoming the consequences of any misfortune."
William James
--------------------------------------------------------------------------------
"For me music is a vehicle to bring our pain to the surface,
getting it back to that humble and tender spot where, with luck,
it can lose its anger and become compassion again."
Paula Cole
--------------------------------------------------------------------------------
"Human subtlety will never devise an invention more beautiful,
more simple or more direct than does Nature, because in her
inventions, nothing is lacking and nothing is superfluous."
Leonardo da Vinci
--------------------------------------------------------------------------------
"Great designers seldom make great advertising men, because they
get overcome by the beauty of the picture - and forget that
merchandise must be sold."
James Randolph Adams
--------------------------------------------------------------------------------
"Beauty is about perception, not about make-up. I think the
beginning of all beauty is knowing and liking oneself. You can't
put on make-up, or dress yourself, or do your hair with any sort
of fun or joy if you're doing it from a position of correction."
Kevyn Aucoin
--------------------------------------------------------------------------------
"Advertising may be described as the science of arresting the
human intelligence long enough to get money from it."
Stephen Butler Leacock
--------------------------------------------------------------------------------
"A little nonsense now and then is relished by the wisest men."
Roald Dahl
--------------------------------------------------------------------------------
"Along with success comes a reputation for wisdom."
Euripides
--------------------------------------------------------------------------------
"Green Eggs and Ham was the story of my life. I wouldn't eat a
thing when I was a kid, but Dr. Suess inspired me to try
cauliflower."
Jim Carrey
--------------------------------------------------------------------------------
"Choose a job you love, and you will never have to work a day in
your life."
Confucius
--------------------------------------------------------------------------------
"Music is the electrical soil in which the spirit lives, thinks
and invents."
Ludwig van Beethoven
"Artistic temperament sometimes seems a battleground, a dark angel
of destruction and a bright angel of creativity wrestling."
Madeleine L'Engle
--------------------------------------------------------------------------------
"Painting is not for me either decorative amusement, or the
plastic invention of felt reality; it must be every time:
invention, discovery, revelation."
Max Ernst
--------------------------------------------------------------------------------
"Helped are those who create anything at all, for they shall
relive the thrill of their own conception and realize a
partnership in the creation of the Universe that keeps them
responsible and cheerful."
Alice Walker
--------------------------------------------------------------------------------
"The content of your character is your choice. Day by day, what
you choose, what you think, and what you do is who you become.
Your integrity is your destiny... it is the light that guides your
way."
Heraclitus (540-480 B.C.)
--------------------------------------------------------------------------------
"Life has no meaning unless one lives it with a will, at least to
the limit of one's will. Virtue, good, evil are nothing but words,
unless one takes them apart in order to build something with them;
they do not win their true meaning until one knows how to apply
them."
Paul Gauguin
--------------------------------------------------------------------------------
"All people dream, but not equally. Those who dream by night in
the dusty recesses of their mind, wake in the morning to find that
it was vanity. But the dreamers of the day are dangerous people,
for they dream their dreams with open eyes, and make them come
true."
T.E. Lawrence, a.k.a. Lawrence of Arabia.
--------------------------------------------------------------------------------
"Freedom is what you do with what's been done to you."
Jean-Paul Sartre
--------------------------------------------------------------------------------
"Electric communication will never be a substitute for the face of
someone who with their soul encourages another person to be brave
and true."
Charles Dickens
--------------------------------------------------------------------------------
"Music is a moral law. It gives soul to the universe, wings to the
mind, flight to the imagination, and charm and gaiety to life and
to everything."
Plato
--------------------------------------------------------------------------------
"An idea is a point of departure and no more. As soon as you
elaborate it, it becomes transformed by thought."
Pablo Picasso
--------------------------------------------------------------------------------
"I have dreamed in my life, dreams that have stayed with me ever
after, and changed my ideas; they have gone through and through
me, like wine through water, and altered the colour of my mind."
Emily Bronte
--------------------------------------------------------------------------------
"Neither a lofty degree of intelligence nor imagination nor both
together go to the making of genius. Love, love, love, that is the
soul of genius."
Wolfgang Amadeus Mozart
--------------------------------------------------------------------------------
"Fill your paper with the breathings of your heart."
William Wordsworth
--------------------------------------------------------------------------------
"In order to succeed, we must first believe that we can."
Nikos Kazantzakis
--------------------------------------------------------------------------------
"Music is the shorthand of emotion."
Leo Tolstoy
--------------------------------------------------------------------------------
"Acting is a question of absorbing other people's personalities
and adding some of your own experience."
Jean-Paul Sartre
--------------------------------------------------------------------------------
"While the laughter of joy is in full harmony with our deeper
life, the laughter of amusement should be kept apart from it. The
danger is too great of thus learning to look at solemn things in a
spirit of mockery, and to seek in them opportunities for
exercising wit."
Lewis Carroll
--------------------------------------------------------------------------------
"For once you have tasted flight you will walk the earth with your
eyes turned skywards, for there you have been and there you will
long to return."
Leonardo da Vinci
--------------------------------------------------------------------------------
"The aim of art is to represent not the outward appearance of
things, but their inward significance."
Aristotle
--------------------------------------------------------------------------------
"Poetry is not a turning loose of emotion, but an escape from
emotion; it is not the expression of personality, but an escape
from personality. But, of course, only those who have personality
and emotions know what it means to want to escape from these
things."
T. S. Eliot
--------------------------------------------------------------------------------
"I find television very educating. Every time somebody turns on
the set, I go into the other room and read a book."
Groucho Marx
--------------------------------------------------------------------------------
"A beautiful thing never gives so much pain as does failing to
hear and see it."
Michelangelo
--------------------------------------------------------------------------------
"Impressionism is the newspaper of the soul."
Henri Matisse
--------------------------------------------------------------------------------
"Employ your time in improving yourself by other men's writings,
so that you shall gain easily what others have labored hard for."
Socrates
--------------------------------------------------------------------------------
"Often while reading a book one feels that the author would have
preferred to paint rather than write; one can sense the pleasure
he derives from describing a landscape or a person, as if he were
painting what he is saying, because deep in his heart he would
have preferred to use brushes and colours."
Pablo Picasso
--------------------------------------------------------------------------------
"If it keeps up, man will atrophy all his limbs but the
push-button finger."
Frank Lloyd Wright
--------------------------------------------------------------------------------
"A book should serve as the axe for the frozen sea within us."
Franz Kafka
--------------------------------------------------------------------------------
"An artist is a man of action, whether he creates a personality,
invents an expedient, or finds the issue of a complicated
situation."
Joseph Conrad
--------------------------------------------------------------------------------
"For the introduction of a new kind of music must be shunned as
imperiling the whole state; since styles of music are never
disturbed without affecting the most important political
institutions."
Plato
--------------------------------------------------------------------------------
"Do not quench your inspiration and your imagination; do not
become the slave of your model."
Vincent van Gogh
"Books had instant replay long before televised sports."
Bern Williams
--------------------------------------------------------------------------------
"Man invented language to satisfy his deep need to complain."
Lily Tomlin
--------------------------------------------------------------------------------
"TV. If kids are entertained by two letters, imagine the fun
they'll have with twenty-six. Open your child's imagination. Open
a book."
Anonymous
--------------------------------------------------------------------------------
"The advertisement is the most truthful part of a newspaper."
Thomas Jefferson
--------------------------------------------------------------------------------
"All television is educational television. The question is: what
is it teaching?"
Nicholas Johnson
--------------------------------------------------------------------------------
"Television is now so desperately hungry for material that they're
scraping the top of the barrel."
Gore Vidal
--------------------------------------------------------------------------------
"Trying to determine what is going on in the world by reading
newspapers is like trying to tell the time by watching the second
hand of a clock."
Ben Hecht
--------------------------------------------------------------------------------
"It's amazing that the amount of news that happens in the world
every day always just exactly fits the newspaper."
Jerry Seinfeld
--------------------------------------------------------------------------------
"But what is the difference between literature and journalism?
...Journalism is unreadable and literature is not read. That is
all."
Oscar Wilde
--------------------------------------------------------------------------------
"I think that we have created a new kind of person in a way. We
have created a child who will be so exposed to the media that he
will be lost to his parents by the time he is 12."
David Bowie
--------------------------------------------------------------------------------
"Because systems of mass communication can communicate only
officially acceptable levels of reality, no one can know the
extent of the secret unconscious life. No one in America can know
what will happen. No one is in real control."
Allen Ginsberg
--------------------------------------------------------------------------------
"The man who reads nothing at all is better educated than the man
who reads nothing but newspapers."
Thomas Jefferson
--------------------------------------------------------------------------------
"Rock journalism is people who can't write interviewing people who
can't talk for people who can't read."
Frank Zappa, quoted in Linda Botts' 'Loose Talk'.
--------------------------------------------------------------------------------
"Journalism largely consists of saying 'Lord Jones is Dead' to
people who never knew that Lord Jones was alive."
G. K. Chesterton
--------------------------------------------------------------------------------
"...no man of genuinely superior intelligence has ever been an
actor. Even supposing a young man of appreciable mental powers to
be lured upon the stage, as philosophers are occasionally lured
into bordellos, his mind would be inevitably and almost
immediately destroyed by the gaudy nonsense issuing from his mouth
every night."
H. L. Mencken
--------------------------------------------------------------------------------
"Every journalist has a novel in him, which is an excellent place
for it."
Russel Lynes
--------------------------------------------------------------------------------
"Bureaucrats write memoranda both because they appear to be busy
when they are writing and because the memos, once written,
immediately become proof that they were busy."
Charles Peters
--------------------------------------------------------------------------------
"If you don't know what to do, call the media and at least give
the appearance of doing something."
David Peterson
--------------------------------------------------------------------------------
"Mankind's greatest accomplishment is not the revolution of
technology, it is the evolution of creativity."
Del “Abe” Jones
--------------------------------------------------------------------------------
"A picture is not worth 1000 words on the Internet. The
information is in the text."
Bill Austin
--------------------------------------------------------------------------------
"No matter how much spin, effort, lunch or dinner you give the
media, they will not fail to notice whether you have won or lost."
Robin Renwick
--------------------------------------------------------------------------------
"A friend is someone who knows the song in your heart, and can
sing it back to you when you have forgotten the words."
Donna Roberts
--------------------------------------------------------------------------------
"Success is not counted by how high you have climbed but by how
many people you brought with you."
Wil Rose
--------------------------------------------------------------------------------
"People demand freedom of speech as a compensation for the freedom
of thought which they seldom use."
Soren Kierkegaard
--------------------------------------------------------------------------------
"A good story is like a bitter pill, with the sugar coating inside
of it."
O. Henry
--------------------------------------------------------------------------------
"Since we cannot change reality, let us change the eyes which see
reality."
Nikos Kazantzakis
--------------------------------------------------------------------------------
"Friendship improves happiness, and abates misery, by doubling our
joys, and dividing our grief."
Joseph Addison
--------------------------------------------------------------------------------
"There are always two people in every picture: the photographer
and the viewer."
Ansel Adams
--------------------------------------------------------------------------------
"Nobody counts the number of ads you run; they just remember the
impression you make."
William Bernbach
--------------------------------------------------------------------------------
"The easiest kind of relationship is with ten thousand people, the
hardest is with one."
Joan Baez
"The only way to discover the limits of the possible is to go
beyond them into the impossible."
Arthur C. Clarke
--------------------------------------------------------------------------------
"You have to accentuate the positive, eliminate the negative, and
latch on to the affirmative. Don't mess with "Mr. In-between"."
Johnny Mercer
--------------------------------------------------------------------------------
"Give me a lever long enough and a place to stand, and I will move
the world."
Archimedes, 230 BC.
--------------------------------------------------------------------------------
"The greatest problem with communication is the illusion that it
has been accomplished."
George Bernard Shaw
--------------------------------------------------------------------------------
"Time is the coin of your life. It is the only coin you have, and
only you can determine how it will be spent. Be careful lest you
let other people spend it for you."
Carl Sandberg, 1878 - 1967.
--------------------------------------------------------------------------------
"Doing business without advertising is like winking at a girl in
the dark. You know what you are doing, but nobody else does."
Steuart Henderson Britt, advertising consultant, 1970.
--------------------------------------------------------------------------------
"Be it furniture, clothes, or health care, many industries today
are marketing nothing more than commodities -- no more, no less.
What will make the difference in the long run is the care and
feeding of customers."
Michael Mescon
--------------------------------------------------------------------------------
"Who never doubted, never half believed. Where doubt is, there
truth is -- it is her shadow."
Philip James Bailey
--------------------------------------------------------------------------------
"Genius is the art of non-habitual thought."
William James
--------------------------------------------------------------------------------
"The price of self destiny is never cheap, and often unthinkable.
But to achieve the marvelous, it is precisely the unthinkable that
must be thought."
Tom Robbins
--------------------------------------------------------------------------------
"No matter how desperate the predicament is, I'm always very much
in earnest about clutching my cane, straightening my derby hat and
fixing my tie, even though I have just landed on my head."
Charlie Chaplin
--------------------------------------------------------------------------------
"The theory of a free press is that truth will emerge from free
discussion, not that it will be presented perfectly and instantly
in any one account."
Walter Lippman
--------------------------------------------------------------------------------
"Art, like morality, consists of drawing the line somewhere."
G. K. Chesterton
--------------------------------------------------------------------------------
"Clearly no group can as an entity create ideas. Only individuals
can do this. A group of individuals may, however, stimulate one
another in the creation of ideas."
Estill I. Green
--------------------------------------------------------------------------------
"You don't close a sale, you open a relationship if you want to
build a long-term, successful enterprise."
Patricia Fripp
--------------------------------------------------------------------------------
"The great aim of education is not knowledge but action."
Herbert Spencer
--------------------------------------------------------------------------------
"The Great Idea in advertising is far more than the sum of the
recognition scores, the ratings and all the other superficial
indicators of its success; it is in the realm of myth, to which
measurements cannot apply."
Leo Bogart
--------------------------------------------------------------------------------
"Everyone lives by selling something."
Robert Louis Stevenson
--------------------------------------------------------------------------------
"A man should never be ashamed to own that he has been in the
wrong, which is but saying that he is wiser today than he was
yesterday."
Alexander Pope
--------------------------------------------------------------------------------
"It's amazing that the amount of news that happens in the world
every day just exactly fits in the newspaper."
Jerry Seinfield
--------------------------------------------------------------------------------
"A hunch is creativity trying to tell you something."
Frank Capra
--------------------------------------------------------------------------------
"In nature, light creates the colour. In the picture, colour
creates the light."
Hans Hofmann
--------------------------------------------------------------------------------
"Beginning is not only a kind of action. It is also a frame of
mind, a kind of work, an attitude, a consciousness."
Edward Said
--------------------------------------------------------------------------------
"The whole difference between construction and creation is this;
that a thing constructed can only be loved after it is
constructed; but a thing created is loved before it exists."
G.K. Chesterton
--------------------------------------------------------------------------------
"A deadline is negative inspiration. Still, it's better than no
inspiration at all."
Rita Mae Brown
--------------------------------------------------------------------------------
"From the glow of enthusiasm I let the melody escape."
Ludwig van Beethoven (1770–1827).
--------------------------------------------------------------------------------
"I am the world's worst salesman, therefore, I must make it easy
for people to buy."
F.W. Woolworth (1852-1919).
--------------------------------------------------------------------------------
"Literature is the art of writing something that will be read
twice; journalism what will be read once."
Cyril Connolly, (1903 - 1974), Enemies of Promise (1938)
--------------------------------------------------------------------------------
"A man who works with his hands is a laborer; a man who works with
his hands and his brain is a craftsman; but a man who works with
his hands and his brain and his heart is an artist."
Louis Nizer
--------------------------------------------------------------------------------
"A mediocre idea that generates enthusiasm will go further than a
great idea that inspires no one."
Mary Kay Ash
"Somewhere, something incredible is waiting to be known."
Carl Sagan
--------------------------------------------------------------------------------
"Advertising is salesmanship mass produced. No one would bother to
use advertising if he could talk to all his prospects
face-to-face. But he can't."
Morris Hite, Adman: Morris Hite's Methods for Winning the Ad Game,
1988
--------------------------------------------------------------------------------
"Work bears a particular mark of man and of humanity, the mark of
a person operating within a community of persons."
Pope John Paul II
--------------------------------------------------------------------------------
"The real voyage of discovery consists not in seeking new
landscapes, but in seeing with new eyes."
Marcel Proust
--------------------------------------------------------------------------------
"No bird soars too high, if he soars with his own wings."
William Blake
--------------------------------------------------------------------------------
"People don't ask for facts in making up their minds. They would
rather have one good, soul-satisfying emotion than a dozen facts."
Robert Keith Leavitt
--------------------------------------------------------------------------------
"Where the spirit does not work with the hand, there is no art."
Leonardo da Vinci (1452-1519).
--------------------------------------------------------------------------------
"You never change things by fighting the existing reality. To
change something, build a new model that makes the existing model
obsolete."
Buckminster Fuller
--------------------------------------------------------------------------------
"The secret of all effective originality in advertising is not the
creation of new and tricky words and pictures, but one of putting
familiar words and pictures into new relationships."
Leo Burnett
--------------------------------------------------------------------------------
"The measure of a life, after all, is not its duration, but its
donation."
Corrie Ten Boom
--------------------------------------------------------------------------------
"I have never worked a day in my life without selling. If I
believe in something, I sell it, and I sell it hard."
Estée Lauder
--------------------------------------------------------------------------------
"The most important trip you may take in life is meeting people
halfway."
Henry Boye
--------------------------------------------------------------------------------
"The meeting of two personalities is like the contact of two
chemical substances; if there is any reaction, both are
transformed."
Carl Jung (1875-1961).
--------------------------------------------------------------------------------
"The style is the man. Rather say the style is the way the man
takes himself. If it is with outer seriousness, it must be with
inner humour. If it is with outer humour, it must be with inner
seriousness."
Robert Frost
--------------------------------------------------------------------------------
"Effective communication is 20% what you know and 80% how you feel
about what you know."
Jim Rohn, American businessman
--------------------------------------------------------------------------------
"Take care of the sense and the sounds will take care of
themselves."
Lewis Carroll
--------------------------------------------------------------------------------
"Chaos often breeds life, when order breeds habit."
Henry B. Adams
--------------------------------------------------------------------------------
"You can make more friends in two months by becoming really
interested in other people than you can in two years by trying to
get other people interested in you."
Dale Carnegie
--------------------------------------------------------------------------------
"You can tell whether a man is clever by his answers. You can tell
whether a man is wise by his questions."
Naguib Mahfouz
--------------------------------------------------------------------------------
"I photograph the things that I do not wish to paint, the things
which already have an existence."
Man Ray
--------------------------------------------------------------------------------
"Happiness is not an ideal of reason but of imagination."
Imannuel Kant
--------------------------------------------------------------------------------
"Whenever you find yourself on the side of the majority, it is
time to pause and reflect."
Mark Twain
--------------------------------------------------------------------------------
"God wisely designed the human body so that we can neither pat our
own backs, nor kick ourselves too easily."
Author unknown
--------------------------------------------------------------------------------
"The art of newspaper paragraphing is to stroke a platitude until
it purrs like an epigram."
E. Anthony
--------------------------------------------------------------------------------
"Every time an Oscar is given out, an agent gets his wings."
Kathy Bates
--------------------------------------------------------------------------------
"Design is the contrast of the core of limitations therefore there
are no boundaries. It is simply an interpretation of creativity."
Jenaiha Woods
--------------------------------------------------------------------------------
"Your vision will become clear only when you look into your heart
... Who looks outside, dreams. Who looks inside, awakens."
Carl Jung
--------------------------------------------------------------------------------
"A designer knows he has achieved perfection not when there is
nothing left to add, but when there is nothing left to take away."
Antoine de Saint-Exup'ery
--------------------------------------------------------------------------------
"I have a theory that the truth is never told during the
nine-to-five hours."
Hunter S. Thompson, 1937 - 2005.
--------------------------------------------------------------------------------
"Effective communication is 20% what you know and 80% how you feel
about what you know."
Jim Rohn
"It is not the strongest of the species that survive, nor the most
intelligent, but the one most responsive to change."
Charles Darwin
--------------------------------------------------------------------------------
"People spend money when and where they feel good."
Walt Disney
--------------------------------------------------------------------------------
"And old Dave, he'd go up to his room, y'understand, put on his
green velvet slippers - I'll never forget - and pick up his phone
and call the buyers, and without leaving his room, at the age of
eighty-four, he made his living. And when I saw that, I realized
that selling was the greatest career a man could want."
Arthur Miller (1915 - 2005), Death of a Salesman, 1949.
--------------------------------------------------------------------------------
"Every heart sings a song, incomplete, until another heart
whispers back."
Plato
--------------------------------------------------------------------------------
"If I am to speak ten minutes, I need a week for preparation; if
fifteen minutes, three days; if half an hour, two days; if an
hour, I am ready now."
Woodrow Wilson
--------------------------------------------------------------------------------
"Publicity is the life of this culture - in so far as without
publicity capitalism could not survive - and at the same time
publicity is its dream."
John Berger, Ways of Seeing, 1980.
--------------------------------------------------------------------------------
"All things being equal, people will do business with a friend;
all things being unequal, people will still do business with a
friend."
Mark McCormack - founder of IMG.
--------------------------------------------------------------------------------
"In marketing I've seen only one strategy that can't miss -- and
that is to market to your best customers first, your best
prospects second and the rest of the world last."
John Romero
--------------------------------------------------------------------------------
"In the modern world of business, it is useless to be a creative
original thinker unless you can also sell what you create.
Management cannot be expected to recognize a good idea unless it
is presented to them by a good salesman."
David M. Ogilvy
--------------------------------------------------------------------------------
"Marketing is not an event, but a process . . . It has a
beginning, a middle, but never an end, for it is a process. You
improve it, perfect it, change it, even pause it. But you never
stop it completely."
Jay Conrad Levinson
--------------------------------------------------------------------------------
"The only factor becoming scarce in a world of abundance is human
attention."
Kevin Kelly
--------------------------------------------------------------------------------
"People don't really care how much you know until they know how
much you care."
Mike McNight
--------------------------------------------------------------------------------
"There's nothing more dangerous than an idea, when it's the only
one you have."
Emile Chartier
--------------------------------------------------------------------------------
"Words give you a medium, if you will, and make your message part
of the human thought process. Words are as portable as the human
being who hears them."
James J. Jordan, Jr.
--------------------------------------------------------------------------------
"Always hold your sales meetings in rooms too small for the
audience, even if it means holding them in the WC. 'Standing room
only' creates an atmosphere of success, as in theatres and
restaurants, while a half-empty auditorium smells of failure."
David Ogilvy
--------------------------------------------------------------------------------
"The secret of joy in work is contained in one word: excellence.
To know how to do something well is to enjoy it."
Pearl Buck
--------------------------------------------------------------------------------
"The advertising man is a liaison between the products of business
and the mind of the nation. He must know both before he can serve
either."
Glenn Frank
--------------------------------------------------------------------------------
"If you talk to a man in a language he understands, that goes to
his head. If you talk to him in his language, that goes to his
heart."
Nelson Rolihlahla Mandela
--------------------------------------------------------------------------------
"Lots of people want to ride with you in the limo, but what you
want is someone who will take the bus with you when the limo
breaks down."
Oprah Winfrey
--------------------------------------------------------------------------------
"Creativity is the power to connect the seemingly unconnected."
William Plomer
--------------------------------------------------------------------------------
"It is necessary to study these words you have written, for the
words have a longer history than you have and say more than you
know."
George Oppen, from his daybook.
--------------------------------------------------------------------------------
"Immortality is the recollection one leaves."
Napoléon Bonaparte
--------------------------------------------------------------------------------
"To me style is just the outside of content, and content the
inside of style, like the outside and the inside of the human
body—both go together, they can’t be separated."
Jean-Luc Godard
--------------------------------------------------------------------------------
"The most important word in the vocabulary of advertising is TEST.
If you pretest your product with consumers, and pretest your
advertising, you will do well in the marketplace."
David Ogilvy, 1963.
--------------------------------------------------------------------------------
"The reason that clichés become clichés is that they are the
hammers and screwdrivers in the toolbox of communication."
Terry Pratchett
--------------------------------------------------------------------------------
"Ability will never catch up with the demand for it."
Malcolm Forbes
--------------------------------------------------------------------------------
"With the possible exception of things like box scores, race
results, and stock market tabulations, there is no such thing as
Objective Journalism. The phrase itself is a pompous contradiction
in terms."
Hunter S. Thompson
--------------------------------------------------------------------------------
"For fear of the newspapers politicians are dull, and at last they
are too dull even for the newspapers."
G.K. Chesterton
--------------------------------------------------------------------------------
"Creativity is allowing yourself to make mistakes. Art is knowing
which ones to keep."
Scott Adams
--------------------------------------------------------------------------------
"The object of a new year is not that we should have a new year.
It is that we should have a new soul."
G.K. Chesterton
"For last year's words belong to last year's language; and next
year's words await another voice."
T.S. Eliot
--------------------------------------------------------------------------------
"We are told that talent creates its own opportunities. But it
sometimes seems that intense desire creates not only its own
opportunities, but its own talents."
Eric Hoffer
--------------------------------------------------------------------------------
"It is something to be able to paint a particular picture, or to
carve a statue, and so to make a few objects beautiful; but it is
far more glorious to carve and paint the very atmosphere and
medium through which we look, which morally we can do. To affect
the quality of the day, that is the highest of arts."
Henry David Thoreau
--------------------------------------------------------------------------------
"Teachers are those who use themselves as bridges, over which they
invite their students to cross; then having facilitated their
crossing, joyfully collapse, encouraging them to create bridges of
their own."
Nikos Kazantzakis
--------------------------------------------------------------------------------
"The aim of marketing is to know and understand the customer so
well the product or service fits him and sells itself."
Peter F. Drucker
--------------------------------------------------------------------------------
"The irony about selling out is that they only call you a sell-out
when your stuff finally sells - I've had products bearing my name
since I was 14, but nobody was buying them then."
Tony Hawk, professional skateboarder.
--------------------------------------------------------------------------------
"The philosophy behind much advertising is based on the old
observation that every man is really two men -- the man he is and
the man he wants to be."
William Feather
--------------------------------------------------------------------------------
"If you're trying to persuade people to do something, or buy
something, it seems to me you should use their language, the
language in which they think."
David Ogilvy
--------------------------------------------------------------------------------
"A lie can travel halfway around the world while the truth is
putting on its shoes."
Mark Twain
--------------------------------------------------------------------------------
"Marketing is not an event, but a process . . . It has a
beginning, a middle, but never an end, for it is a process. You
improve it, perfect it, change it, even pause it. But you never
stop it completely."
Jay Conrad Levinson
--------------------------------------------------------------------------------
"To have great poets, there must be great audiences too."
Walt Whitman
--------------------------------------------------------------------------------
"I don’t dream at night, I dream all day; I dream for a living."
Steven Spielberg
--------------------------------------------------------------------------------
"Originality does not consist in saying what no one else has ever
said before, but in saying exactly what you think yourself."
James Stephens, Irish poet and writer (1882-1950).
--------------------------------------------------------------------------------
"Whenever an individual or a business decides that success has
been attained, progress stops."
Thomas J. Watson Jr
--------------------------------------------------------------------------------
"Sometimes you gotta create what you want to be a part of."
Geri Weitzman
--------------------------------------------------------------------------------
"Variety is not the spice of life; it is the very stuff of it."
Christopher Burney, Solitary Confinement, 1952.
--------------------------------------------------------------------------------
"We love to expect, and when expectation is either disappointed or
gratified, we want to be again expecting."
Samuel Johnson
--------------------------------------------------------------------------------
"Water which is too pure has no fish."
Ts'ai Ken T'an
--------------------------------------------------------------------------------
"Your brand's power lies in dominance. It is better to have 50% of
one market, instead of 10% of five markets."
Al Ries
--------------------------------------------------------------------------------
"The pure and simple truth is rarely pure and never simple."
Oscar Wilde
--------------------------------------------------------------------------------
"Life isn't about finding yourself. Life is about creating
yourself."
George Bernard Shaw
--------------------------------------------------------------------------------
"First get your facts; then you can distort them at your leisure."
Mark Twain
--------------------------------------------------------------------------------
"Marketing is not a stage for humour. If you use humour in your
marketing, people will recall your funny joke, but not your
compelling offer. If you use humour, your campaign will be funny
the first and maybe the second time. After that, the humour will
be grating and will hinder the very concept that makes marketing
successful - repetition."
Jay Conrad Levinson, Guerilla Marketing, 1989.
--------------------------------------------------------------------------------
"If you wish in this world to advance your merits you're bound to
enhance; you must stir it and stump it, and blow your own trumpet,
or, trust me, you haven't a chance."
William S. Gilbert (1836 - 1911)
--------------------------------------------------------------------------------
"Television is chewing gum for the eyes."
Frank Lloyd Wright
--------------------------------------------------------------------------------
"Remember that the toes you are stepping on today may well be
attached to the ass you may need to kiss tomorrow."
Anonymous
--------------------------------------------------------------------------------
"Honesty is the single most important factor having a direct
bearing on the final success of an individual, corporation, or
product."
Ed McMahon
--------------------------------------------------------------------------------
"Any woman who understands the problems of running a home will be
nearer to understanding the problems of running a country."
Margaret Thatcher
--------------------------------------------------------------------------------
"Publicity is a great purifier because it sets in action the
forces of public opinion, and in this country public opinion
controls the courses of the nation."
Charles Evans Hughes
--------------------------------------------------------------------------------
"If you be pungent, be brief; for it is with words as with
sunbeams - the more they are condensed the deeper they burn."
Robert Southey
"Business has only two basic functions - marketing and
innovation."
Peter Drucker
--------------------------------------------------------------------------------
"Security is mostly a superstition. It does not exist in nature,
nor do the children of men as a whole experience it. Avoiding
danger is no safer in the long run than outright exposure. Life is
a daring adventure or nothing at all."
Helen Keller
--------------------------------------------------------------------------------
"The first rule of any technology used in a business is that
automation applied to an efficient operation will magnify the
efficiency. The second is that automation applied to an
inefficient operation will magnify the inefficiency."
Bill Gates
--------------------------------------------------------------------------------
"Never underestimate the power of even the smallest marketing
promotion. As long as it's smart and on target, the smallest
marketing promotion can make a huge impact."
April Guy
--------------------------------------------------------------------------------
"Perfection only exists in the figment of one's imagination, one
should rather embrace a spirit of excellence, which moves from a
premise that there is always room for improvement."
Thembelani Vanqa
--------------------------------------------------------------------------------
"Most people, sometime in their lives, stumble across truth. And
most jump up, brush themselves off, and hurry on about their
business as if nothing had happened."
Sir Winston Churchill
--------------------------------------------------------------------------------
"It is not about control, and I don’t think it is about size. The
measure of a powerful person is that their circle of influence is
greater than their circle of control."
A.G. Lafley, CEO Procter & Gamble.
--------------------------------------------------------------------------------
"When all think alike, no one is thinking very much."
Walter Lippmann (1889-1974)
--------------------------------------------------------------------------------
"Advertising research is one-half frustration, one-half
exclamation point, and one-half question-mark. If this adds up to
more than 100 percent, it proves that mathematics and research
sometimes gives confusing results."
Michael P. Ryan, of Allied Chemical Corp, 1968.
--------------------------------------------------------------------------------
"A coincidence is a trend we have decided not to take seriously."
Philip Slater, The Wayward Gate: Science and the Supernatural.
--------------------------------------------------------------------------------
"The secret to creativity is knowing how to hide your sources."
Albert Einstein
--------------------------------------------------------------------------------
"Consumers build an image [of a brand] as birds build nests. From
the scraps and straws they chance upon."
Jeremy Bullmore
--------------------------------------------------------------------------------
"If commerce is the engine of our economy, then advertising is the
spark. Responsible advertisers are the drivers who keep us on the
right track, leading to a richer, more benevolent society."
Brian Philcox, 1991.
--------------------------------------------------------------------------------
"I'm not sure I want popular opinion on my side -- I've noticed
those with the most opinions often have the fewest facts."
Bethania McKenstry
--------------------------------------------------------------------------------
"Everyone is in business for himself, for he is selling his
services, labor or ideas. Until one realizes that this is true he
will not take conscious charge of his life and will always be
looking outside himself for guidance."
Sidney Madwed
--------------------------------------------------------------------------------
"When I examine myself and my methods of thought, I come to the
conclusion that the gift of fantasy has meant more to me than my
talent for absorbing positive knowledge."
Albert Einstein
--------------------------------------------------------------------------------
"Life is not measured by the breaths you take, but rather the
moments that take your breath away."
Unknown
--------------------------------------------------------------------------------
"We do not know the true value of our moments until they have
undergone the test of memory."
Georges Duhamel, The Heart's Domain.
--------------------------------------------------------------------------------
"What this power is, I cannot say. All I know is that it exists
... and it becomes available only when you are in that state of
mind in which you know exactly what you want ... and are fully
determined not to quit until you get it."
Alexander Graham Bell
--------------------------------------------------------------------------------
"The optimist proclaims that we live in the best of all possible
worlds; and the pessimist fears this is true."
James Branch Cabell, The Silver Stallion, 1926.
--------------------------------------------------------------------------------
"Each friend represents a world in us, a world possibly not born
until they arrive."
Anaïs Nin
--------------------------------------------------------------------------------
"A market is never saturated with a good product, but it is very
quickly saturated with a bad one."
Henry Ford
--------------------------------------------------------------------------------
"The cock that crows in the morning belongs to one household but
his voice is the property of the neighborhood."
Chinua Achebe, Anthills of the Savannah, 1987.
--------------------------------------------------------------------------------
"If you have built castles in the air, your work need not be lost.
That is where they should be. Now put the foundation under them."
Henry David Thoreau
--------------------------------------------------------------------------------
"There is a huge difference between journalism and advertising.
Journalism aspires to truth. Advertising is regulated for truth.
I'll put the accuracy of the average ad in this country up against
the average news story any time."
Jef I. Richards, 1999.
--------------------------------------------------------------------------------
"If you hear a voice within you say 'you cannot paint', then by
all means paint and that voice will be silenced."
Vincent van Gogh
--------------------------------------------------------------------------------
"A day without laughter is a day wasted."
Charlie Chaplin
--------------------------------------------------------------------------------
"Advertising agencies' primary goal is to advertise and sell
themselves to the client. Selling the product to the public comes
second."
Mark Jackson
--------------------------------------------------------------------------------
"To spell out the obvious is often to call it in question."
Eric Hoffer
--------------------------------------------------------------------------------
"Advertising as the printed form of selling would seem . . .
ultimately to be justified in so far as it serves as a means of
increasing legitimate human wants, as an agency of fair and
economic competition in the distribution of goods, and as a
stimulant to social progress."
Daniel Starch, The Principles of Advertising, 1923.
"A good newspaper, I suppose, is a nation talking to itself."
Arthur Miller
--------------------------------------------------------------------------------
"Advertising ministers to the spiritual side of trade. It is great
power that has been entrusted to your keeping which charges you
with the high responsibility of inspiring and ennobling the
commercial world. It is all part of the greater work of the
regeneration and redemption of mankind."
Calvin Coolidge, 1926.
--------------------------------------------------------------------------------
"Ordinary people can spread good and bad information about brands
faster than marketers."
Ray Johnson
--------------------------------------------------------------------------------
"A product is something made in a factory; a brand is something
that is bought by the customer. A product can be copied by a
competitor; a brand is unique. A product can be quickly outdated;
a successful brand is timeless."
Stephen King, WPP Group, London
--------------------------------------------------------------------------------
"In our business, except in media buying, there are few economies
of scale. Client perception of creative agencies is that the
bigger they are, the worse they are."
Sir Martin Sorrell, WPP founder and CEO, 2002.
--------------------------------------------------------------------------------
"A sentence should contain no unnecessary words, a paragraph no
unnecessary sentences, for the same reason that a drawing should
have no unnecessary lines and a machine no unnecessary parts."
William Strunk, Jr., The Elements of Style, 1918.
--------------------------------------------------------------------------------
"Just as appetite comes by eating, so work brings inspiration, if
inspiration is not discernible at the beginning."
Igor Stravinsky
--------------------------------------------------------------------------------
"I am a leader by default, only because nature does not allow a
vacuum."
Archbishop Desmond Tutu
--------------------------------------------------------------------------------
"You make a living by what you get. You make a life by what you
give."
Winston Churchill
--------------------------------------------------------------------------------
"Great individuals are not only popular themselves, but they give
popularity to whatever they touch."
Fournier
--------------------------------------------------------------------------------
"Growth is a greater mystery than death. All of us can understand
failure, we all contain failure and death within us, but not even
the successful man can begin to describe the impalpable elations
and apprehensions of growth."
Norman Mailer, US writer. Advertisements for Myself
--------------------------------------------------------------------------------
"Film spectators are quiet vampires."
Jim Morrison
--------------------------------------------------------------------------------
"The thermometer of success is merely the jealousy of the
malcontents."
Salvador Dali
--------------------------------------------------------------------------------
"We have always found that people are most productive in small
teams with tight budgets, time lines and the freedom to solve
their own problems."
John Rollwagen
--------------------------------------------------------------------------------
"Much of the messy advertising you see on television today is the
product of committees. Committees can criticize advertisements,
but they should never be allowed to create them."
David Ogilvy, Confessions of an Advertising Man, 1971.
--------------------------------------------------------------------------------
"The productions of all arts are kinds of poetry and their
craftsmen are all poets."
Plato
--------------------------------------------------------------------------------
"Film and video do more for creating an understanding of what
South Africa is about than does tourism."
Dumisani Phakathi, independent filmmaker.
--------------------------------------------------------------------------------
"Big shots are only little shots who keep shooting."
Christopher Morley
--------------------------------------------------------------------------------
"The aim of an argument or discussion should not be victory, but
progress."
Joseph Joubert, Pensées, 1842.
--------------------------------------------------------------------------------
"A big idea is like a hill-town. It is a stronghold, a focal
point, something that people can orientate themselves by, while
the cities on the plain fight it out below. We're surrounded by
blurred messages. Anything strong and pure will stand out."
Robert Jones
--------------------------------------------------------------------------------
"There is nothing more difficult to take in hand, more perilous to
conduct, or more uncertain in its success than to take the lead in
the introduction of a new order of things."
Niccolo Machiavelli
--------------------------------------------------------------------------------
"Morale is faith in the man at the top."
Albert S. Johnstone
--------------------------------------------------------------------------------
"Your most unhappy customers are your greatest source of
learning."
Bill Gates
--------------------------------------------------------------------------------
"It is insight into human nature that is the key to the
communicator's skill. For whereas the writer is concerned with
what he puts into his writings, the communicator is concerned with
what the reader gets out of it. He therefore becomes a student of
how people read or listen."
William Bernbach, quoted in Bill Bernbach said, 1989.
--------------------------------------------------------------------------------
"If the primary aim of a captain were to preserve his ship, he
would keep it in port forever."
Thomas Aquinas
--------------------------------------------------------------------------------
"Never sacrifice money that can be used for messaging and
production values merely to buy reach and frequency. A whole rack
of stuff from the thrift shop does not equal one great outfit in
anything except cost."
Bob Killian
--------------------------------------------------------------------------------
"A newspaper consists of just the same number of words, whether
there be any news in it or not."
Henry Fielding
--------------------------------------------------------------------------------
"It is only shallow people who do not judge by appearances."
Oscar Wilde
--------------------------------------------------------------------------------
"Applause is the spur of noble minds, the end and aim of weak
ones."
Charles Caleb Colton
--------------------------------------------------------------------------------
"Art is moral passion married to entertainment. Moral passion
without entertainment is propaganda, and entertainment without
moral passion is television."
Rita Mae Brown
"The deeper problems connected with advertising come less from the
unscrupulousness of our 'deceivers' than from our pleasure in
being deceived, less from the desire to seduce than from the
desire to be seduced."
Daniel J. Boorstin, U.S. historian
--------------------------------------------------------------------------------
"It takes a lot of imagination to be realistic, because reality is
so much more than we imagine."
Alpha Dog Lo
--------------------------------------------------------------------------------
"Research is the process of going up alleys to see if they are
blind."
Marston Bates
--------------------------------------------------------------------------------
"The virtue of the camera is not the power it has to transform the
photographer into an artist, but the impulse it gives him to keep
on looking."
Brooks Atkinson, Once Around the Sun.
--------------------------------------------------------------------------------
"The faults of advertising are only those common to all human
institutions. If advertising speaks to a thousand in order to
influence one, so does the church. And if it encourages people to
live beyond their means, so does matrimony. Good times, bad times,
there will always be advertising. In good times, people want to
advertise; in bad times they have to."
Bruce Barton, chairman of BBDO, 1955.
--------------------------------------------------------------------------------
"We live in a world today where lemonade is made from artificial
flavors and furniture polish is made from real lemons."
Alfred E.Neumann, (c. 1956 - )
--------------------------------------------------------------------------------
"It's not whether you win or lose, it's how many people remember
you when you die."
Jonathan Ross, Project Fame contestant.
--------------------------------------------------------------------------------
"An image . . . is not simply a trademark, a design, a slogan or
an easily remembered picture. It is a studiously crafted
personality profile of an individual, institution, corporation,
product or service."
Daniel Boorstin, quoted in Randall Rothenberg, Where the Suckers
Moon: An Advertising Story, 1994.
--------------------------------------------------------------------------------
"A conservative believes nothing should be done for the first
time."
Lynwood L. Giacomini
--------------------------------------------------------------------------------
"You've got to be success minded. You've got to feel that things
are coming your way when you're out selling; otherwise, you won't
be able to sell anything."
Curtis Carlson
--------------------------------------------------------------------------------
"Go some distance away because the work appears smaller and more
of it can be taken in at a glance, and a lack of harmony and
proportion is more readily seen."
Leonardo da Vinci
--------------------------------------------------------------------------------
"But the only way of discovering the limits of the possible is to
venture a little way past them into the impossible."
Arthur C. Clark (1917- ), British fiction writer.
--------------------------------------------------------------------------------
"Knowledge is a process of piling up facts; wisdom lies in their
simplification."
Martin H. Fischer
--------------------------------------------------------------------------------
"I never tell one client that I cannot attend his sales convention
because I have a previous engagement with another client;
successful polygamy depends upon pretending to each spouse that
she is the only pebble on your beach."
David Ogilvy
--------------------------------------------------------------------------------
"Advertising practitioners are interpreters. But unlike foreign
language interpreters, adpeople must constantly learn new
languages. They must understand the language of each new product,
and speak the language of each new target audience."
Jef I. Richards, advertising professor, The University of Texas at
Austin, 1995.
--------------------------------------------------------------------------------
"The value of an ad is in inverse ratio to the number of times it
has been used."
Raymond Rubicam
--------------------------------------------------------------------------------
"The creation of something new is not accomplished by the
intellect, but by the play instinct acting from inner necessity.
The creative mind plays with the objects it loves."
Carl Jung (1875-1961)
--------------------------------------------------------------------------------
"When you reach for the stars you may not quite get one, but you
won't come up with a handful of mud either."
Leo Burnett
--------------------------------------------------------------------------------
"Commercials are not the only junk food in the speech market -
indeed, when compared to shallow news reporting, vacuous
television shows, or political doublespeak, commercials are not
even the most harmful to mental health."
Rodney A. Smolla, Texas Law Review 777, 1993.
--------------------------------------------------------------------------------
"If advertising has invaded the judgment of children, it has also
forced its way into the family, an insolent usurper of parental
function, degrading parents to mere intermediaries between their
children and the market. This indeed is a social revoluation in
our time!"
Jules Henry
--------------------------------------------------------------------------------
"It takes good clients to make a good advertising agency.
Regardless of how much talent an ad agency may have, it is
ineffective without good products and services to advertise."
Morris Hite
--------------------------------------------------------------------------------
"Yes, I sell people things they don't need. I can't, however, sell
them something they don't want. Even with advertising. Even if I
were of a mind to."
John O'Toole
--------------------------------------------------------------------------------
"There are many elements to a campaign. Leadership is number one.
Everything else is number two."
Bertolt Brecht
--------------------------------------------------------------------------------
"A man who wants to lead the orchestra must turn his back on the
crowd."
James Crook
--------------------------------------------------------------------------------
"I've found that luck is quite predictable. If you want more luck,
take more chances. Be more active. Show up more often."
Brian Tracy
--------------------------------------------------------------------------------
"With people of limited ability modesty is merely honesty. But
with those who possess great talent it is hypocrisy."
Arthur Schopenhauer
--------------------------------------------------------------------------------
"Art is a technique of communication. The image is the most
complete technique of all communication."
Claus Oldenburg
--------------------------------------------------------------------------------
"You can never get all the facts from just one newspaper, and
unless you have all the facts, you cannot make proper judgements
about what is going on."
Harry S Truman, Mr. Citizen, 1960.
--------------------------------------------------------------------------------
"Inspiration may be a form of superconsciousness, or perhaps of
subconsciousness - I wouldn't know. But I am sure it is the
antithesis of self-consciousness."
Aaron Copland (1900 - 1990)
--------------------------------------------------------------------------------
"It used to be that people needed products to survive. Now
products need people to survive."
Nicholas Johnson
"We find that advertising works the way the grass grows. You can
never see it, but every week you have to mow the lawn."
Andy Tarshis
--------------------------------------------------------------------------------
"The advertising man is a liaison between the products of business
and the mind of the nation. He must know both before he can serve
either."
Glenn Frank
--------------------------------------------------------------------------------
"The business community wants remarkable advertising, but turns a
cold shoulder to the kind of people who can produce it. That is
why most advertisements are so infernally dull.... our business
needs massive transfusions of talent. And talent, I believe, is
most likely to be found among non-conformists, dissenters, and
rebels."
David Ogilvy
--------------------------------------------------------------------------------
"The Chinese use two brush strokes to write the word 'crisis.' One
brush stroke stands for danger; the other for opportunity. In a
crisis, be aware of the danger - but recognize the opportunity."
Richard M. Nixon (1913 - 1994)
--------------------------------------------------------------------------------
"Art is making something out of nothing and selling it."
Frank Zappa
--------------------------------------------------------------------------------
"You can't wait for inspiration. You have to go after it with a
club."
Jack London (1876 - 1916)
--------------------------------------------------------------------------------
"Man's mind, once stretched by a new idea, never regains its
original dimensions."
Oliver Wendell Holmes
--------------------------------------------------------------------------------
"It is generally much more shameful to lose a good reputation than
never to have acquired it."
Pliny The Elder
--------------------------------------------------------------------------------
"The best dreams we often have are those that take us beyond what
we may think is possible."
Dr Mamphela Ramphela
--------------------------------------------------------------------------------
"Failure is unimportant. It takes courage to make a fool of
yourself."
Charlie Chaplin
--------------------------------------------------------------------------------
"Advertisements may be evaluated scientifically; they cannot be
created scientifically."
Leo Bogart
--------------------------------------------------------------------------------
"The best way to get a good idea is to get a lot of ideas."
Linus Pauling
--------------------------------------------------------------------------------
"Legalize it, and I will advertise it."
Peter Tosh
--------------------------------------------------------------------------------
"Life started to make sense to me when I stopped working for an
income and started living for an outcome, money started to make
sense to me when I stopped working for a living and started to
work for a giving."
Brett Fourie
--------------------------------------------------------------------------------
"Art produces ugly things which frequently become more beautiful
with time. Fashion, on the other hand, produces beautiful things
which always become ugly with time."
Jean Cocteau, New York World-Telegram & Sun, August 21, 1960.
--------------------------------------------------------------------------------
"Men don't care what's on TV. They only care what else is on TV."
Jerry Seinfeld
--------------------------------------------------------------------------------
"It is not enough to show people how to live better: there is a
mandate for any group with enormous powers of communication to
show people how to be better."
Marya Mannes, A Word to the Wizards.
--------------------------------------------------------------------------------
"A career is born in public - talent in privacy."
Marilyn Monroe
--------------------------------------------------------------------------------
"The skill of writing is to create a context in which other people
can think."
Edwin Schlossberg
--------------------------------------------------------------------------------
"The nice thing about being a celebrity is that when you bore
people, they think it's their fault."
Henry Kissinger
--------------------------------------------------------------------------------
"Sell your cleverness and buy bewilderment. Cleverness is mere
opinion. Bewilderment brings intuitive knowledge."
Jalal Uddin Rumi, Persian mystic and poet, 1207 - 1273.
--------------------------------------------------------------------------------
"The greatest problem in communication is the illusion that it has
been accomplished."
George Bernard Shaw
--------------------------------------------------------------------------------
"The greatest discovery of my generation is that man can alter his
life simply by altering his state of mind."
William James
--------------------------------------------------------------------------------
"Advertising nourishes the consuming power of men. It sets up
before a man the goal of a better home, better clothing, better
food for himself and his family. It spurs individual exertion and
greater production."
Sir Winston Churchill, 1874 - 1965.
--------------------------------------------------------------------------------
"I haven't failed, I've found 10,000 ways that don't work."
Benjamin Franklin
--------------------------------------------------------------------------------
"It is difficult to produce a television documentary that is both
incisive and probing when every twelve minutes one is interrupted
by twelve dancing rabbits singing about toilet paper."
R. Serling
--------------------------------------------------------------------------------
"I never saw an ugly thing in my life: for let the form of an
object be what it may - light, shade, and perspective will always
make it beautiful."
John Constable (1776 - 1837)
--------------------------------------------------------------------------------
"An essential aspect of creativity is not being afraid to fail."
Dr Edwin Land
--------------------------------------------------------------------------------
"Keep away from people who belittle your ambitions. Small-minded
people always do that, but the ones who are really great make you
feel that you too can be great."
Maria Muashindange
--------------------------------------------------------------------------------
"The absence of flaw in beauty is itself a flaw."
Havelock Ellis (1859 - 1939), Impressions and Comments (1914).
"Television is the first truly democratic culture - the first
culture available to everyone and entirely governed by what the
people want. The most terrifying thing is what people do want."
Clive Barnes, in New York Times.
--------------------------------------------------------------------------------
"Advertising is, actually, a simple phenomenon in terms of
economics. It is merely a substitute for a personal sales force -
an extension, if you will, of the merchant who cries aloud his
wares."
Rosser Reeves, Reality in Advertising, 1986.
--------------------------------------------------------------------------------
"When executing advertising, it's best to think of yourself as an
uninvited guest in the living room of a prospect who has the
magical power to make you disappear instantly."
John O'Toole, The Trouble with Advertising ... ,1981.
--------------------------------------------------------------------------------
"The new Web must allow me to learn by crossing boundaries. It has
to help me reorganise the links in my own brain so I can
understand those in another person's. It has to enable me to keep
the frameworks I already have, and relate them to new ones.
Meanwhile, we as people will have to get used to viewing as
communication rather than argument the discussions and challenges
that are a necessary part of this process."
Tim Berners-Lee, inventor of the World Wide Web, 2000
--------------------------------------------------------------------------------
"It is simplicity that makes the uneducated more effective than
the educated when addressing popular audiences."
Aristotle (384 BC - 322 BC), Rhetoric.
--------------------------------------------------------------------------------
"The one function TV news performs very well is that when there is
no news we give it to you with the same emphasis as if there
were."
David Brinkley
--------------------------------------------------------------------------------
"Great artists are people who find the way to be themselves in
their art. Any sort of pretension induces mediocrity in art and
life alike."
Margot Fonteyn - (1919 - 1991) - prima ballerina assoluta of the
Royal Ballet
--------------------------------------------------------------------------------
"Catch a man a fish, and you can sell it to him. Teach a man to
fish, and you ruin a wonderful business opportunity."
Karl Marx
--------------------------------------------------------------------------------
"Seeing a murder on television... can help work off one's
antagonisms. And if you haven't any antagonisms, the commercials
will give you some."
Alfred Hitchcock
--------------------------------------------------------------------------------
"The business that considers itself immune to the necessity for
advertising sooner or later finds itself immune to business."
Derby Brown
--------------------------------------------------------------------------------
"It is good to have an end to journey towards; but it is the
journey that matters in the end."
Ursula Le Guin
--------------------------------------------------------------------------------
"An unhurried sense of time is in itself a form of wealth."
Bonnie Friedman
--------------------------------------------------------------------------------
"The world is divided into people who do things and people who get
the credit. Try, if you can, to belong to the first class. There's
far less competition."
Dwight Whitney Morrow
--------------------------------------------------------------------------------
"Consistency is the last resort of the unimaginative."
Oscar Wilde
--------------------------------------------------------------------------------
"Today's smartest advertising style is tomorrow's corn."
William Bernbach, quoted in Bill Bernbach said..., 1989.
--------------------------------------------------------------------------------
"The one essential, driving aim of the agency's campaign is not to
please and sell you, the public, but to sell the advertiser and
get his initialed okay. The public is a poor also-ran."
Samm Sinclair Baker, The Permissible Lie: The Inside Truth About
Advertising, 1968.
--------------------------------------------------------------------------------
"I like nonsense, it wakes up the brain cells. Fantasy is a
necessary ingredient in living, it's a way of looking at life
through the wrong end of a telescope. Which is what I do, and that
enables you to laugh at life's realities."
Dr. Theodore Geisel, a.k.a. Dr. Seuss
--------------------------------------------------------------------------------
"Give people a taste of Old Crow, and tell them it's Old Crow.
Then give them another taste of Old Crow, but tell them it's Jack
Daniel's. Ask them which they prefer. They'll think the two drinks
are quite different. They are tasting images."
David Ogilvy, Ogilvy on Advertising, 1985.
--------------------------------------------------------------------------------
"As human beings, our greatness lies not so much in being able to
remake the world... as in being able to remake ourselves."
Mahatma Gandhi
--------------------------------------------------------------------------------
"Success is how high you bounce when you hit bottom."
General George Patton
--------------------------------------------------------------------------------
"There is more than a verbal tie between the words common,
community, and communication.... Try the experiment of
communicating, with fullness and accuracy, some experience to
another, especially if it be somewhat complicated, and you will
find your own attitude toward your experience changing."
John Dewey, American philosopher and educator, (1859-1952).
--------------------------------------------------------------------------------
"In the very books in which philosophers bid us scorn fame, they
inscribe their names."
Marcus Tullius Cicero, Roman orator and philosopher, (c. 106 - 43
BC).
--------------------------------------------------------------------------------
"If a man is called to be a streetsweeper, he should sweep streets
even as Michelangelo painted, or Beethoven composed music, or
Shakespeare wrote poetry. He should sweep streets so well that all
the host of heaven and earth will pause to say, here lived a great
streetsweeper who did his job well."
Martin Luther King Jr
--------------------------------------------------------------------------------
"It is not a matter of what is true that counts, but a matter of
what is perceived to be true."
Henry Kissinger
--------------------------------------------------------------------------------
"He made his colours, built his stretchers, plastered his canvas,
painted his pictures, carpentered his frames, and painted them.
'Too bad I can't buy my own pictures,' he murmured aloud. 'Then
I'd be completely self-sufficient.'"
Irving Stone, Lust for Life, 1934; a fictionalised biography of
Vincent van Gogh.
--------------------------------------------------------------------------------
"When I was a child people simply looked about them and were
moderately happy; today they peer beyond the seven seas, bury
themselves waist deep in tidings, and by and large what they see
and hear makes them unutterably sad."
E.B. White
--------------------------------------------------------------------------------
"I passionately hate the idea of being with it, I think an artist
has always to be out of step with his time."
Orson Welles
--------------------------------------------------------------------------------
"Market research can establish beyond the shadow of a doubt that
the egg is a sad and sorry product and that it obviously will not
continue to sell. Because after all, eggs won't stand up by
themselves, they roll too easily, are too easily broken, require
special packaging, look alike, are difficult to open, won't stack
on the shelf."
Robert Pliskin, 1963.
--------------------------------------------------------------------------------
"If you ever have the good fortune to create a great advertising
campaign, you will soon see another agency steal it. This is
irritating, but don't let it worry you; nobody has ever built a
brand by imitating somebody else's advertising."
David Ogilvy, Confessions of an Advertising Man, 1971.
--------------------------------------------------------------------------------
"Quality is remembered long after the price is forgotten"
Gucci family motto
"Special-interest publications should realize that if they are
attracting enough advertising and readers to make a profit, the
interest is not so special."
Fran Lebowitz, US journalist, (1950 - ).
--------------------------------------------------------------------------------
"When I examine myself and my methods of thought, I come to the
conclusion that the gift of fantasy has meant more to me than any
talent for abstract, positive thinking."
Albert Einstein
--------------------------------------------------------------------------------
"Advertising is of the very essence of democracy. An election goes
on every minute of the business day across the counters of
hundreds of thousands of stores and shops where the customers
state their preferences and determine which manufacturer and which
product shall be the leader today, and which shall lead tomorrow."
Bruce Barton, chairman of BBDO, (1955)
--------------------------------------------------------------------------------
"A vast sector of modern advertising . . . does not appeal to
reason but to emotion; like any other kind of hypnoid suggestion,
it tries to impress its objects emotionally and then make them
submit intellectually."
Erich Fromm, To Have or To Be?, 1976.
--------------------------------------------------------------------------------
"It is not the oath that makes us believe the man, but the man the
oath."
Aeschylus, 525-426 BC.
--------------------------------------------------------------------------------
"In matters of truth the fact that you don't want to publish
something is, nine times out of ten, a proof that you ought to
publish it."
Gilbert K. Chesterton, British author, 1874-1936.
--------------------------------------------------------------------------------
"Sometimes you have to look at the grey areas before focusing
soley on the black and white."
Joe Taylor
--------------------------------------------------------------------------------
"There is no need to recreate the wheel. We just need to make it
better."
Gene Hardin
--------------------------------------------------------------------------------
"Each and every one of us is a show waiting to happen."
Jerry Springer
--------------------------------------------------------------------------------
"There are a lot of great technicians in advertising. And
unfortunately they talk the best game. They know all the rules . .
. but there's one little rub. They forget that advertising is
persuasion, and persuasion is not a science, but an art.
Advertising is the art of persuasion."
William Bernbach, quoted in Stephen Fox, The Mirror Makers, 1984.
--------------------------------------------------------------------------------
"Effective communication is 20% what you know and 80% how you feel
about what you know."
Jim Rohn, American businessman, author, speaker, philosopher.
--------------------------------------------------------------------------------
"A movie camera is like having someone you have a crush on
watching you from afar -- you pretend it's not there."
Daryl Hannah
--------------------------------------------------------------------------------
"The Greatest Sales Strategy in the world: Don't tell me how good
you make it; tell me how it makes me when I use it."
Leo Burnett
--------------------------------------------------------------------------------
"The best time to plant a tree was 20 years ago. The second best
time is now."
Chinese Proverb
--------------------------------------------------------------------------------
"Art is either plagiarism or revolution."
Paul Gauguin, French post-impressionist painter, 1848-1903
--------------------------------------------------------------------------------
"When I judge art, I take my painting and put it next to a God
made object like a tree or flower. If it clashes, it is not art."
Marc Chagall, Russian/French painter and stained glass artist,
1887-1985
--------------------------------------------------------------------------------
"We can put television in its proper light by supposing that
Gutenberg's great invention had been directed at printing only
comic books."
Robert M. Hutchins, American University President, 1899-1977.
--------------------------------------------------------------------------------
"I have learned that you can't have good advertising without a
good client, that you can't keep a good client without good
advertising, and no client will ever buy better advertising than
he understands or has an appetite for."
Leo Burnett
--------------------------------------------------------------------------------
"Of course you sell candidates for political office the same way
you sell soap or sealing wax or whatever; because, when you get
right down to it, that's the only way anything is sold."
Sid Bernstein
--------------------------------------------------------------------------------
"To think that the effects of advertising, such a potent
environment in any industrialized country, could be limited to
economics, is as absurd as assuming that the effects of a hot
climate upon a culture could be limited to tropical diseases."
William Kuhns
--------------------------------------------------------------------------------
"Hollywood has its Oscars. Television has its Emmys. Broadway has
its Tonys. And advertising has its Clios. And its Andys, Addys,
Effies and Obies. And 117 other assorted awards. And those are
just the big ones."
Joanne Lipman
--------------------------------------------------------------------------------
"We don't bring the product to the people, we bring people to the
product. We make it available and those who love our style come to
us."
Dietrich Mateschitz, founder of Red Bull energy drinks.
--------------------------------------------------------------------------------
"Too much marketing today is 1P marketing, namely, marketing
dealing only with promotion, whereas other departments determine
the product, the price, and the place."
Philip Kotler, Professor of International Marketing, Northwestern
University, Chicago.
--------------------------------------------------------------------------------
"The assertion that heavy marketing of energy-dense foods or
fast-food outlets increases the risk of obesity is supported by
almost no data."
William Steiger, US health department official and head of the US
delegation to the World Health Org
--------------------------------------------------------------------------------
"Advertising did not invent the products or services which called
forth jobs, nor inspire the pioneering courage that built
factories and machinery to produce them. What advertising did was
to stimulate ambition and desire - the craving to process, which
is the strongest incentive to produce. To satisfy this craving the
factory was impelled to turn itself into a growing factory; and
then, by the pressure of mass demand, into many factories. Mass
production made possible mass economies, reflected in declining
prices, until the product that began as the luxury of the rich
became the possession of every family that was willing to work."
Bruce Barton, chairman of BBDO, 1964.
--------------------------------------------------------------------------------
"When buying and selling are controlled by legislation, the first
things to be bought and sold are legislators."
P. J. O'Rourke, American Journalist, (1947-).
--------------------------------------------------------------------------------
"Creative people should be sales people because design is a
function of selling."
Duan Coetzee, AdMakers CEO.
--------------------------------------------------------------------------------
"The one important thing I have learned over the years is the
difference between taking one's work seriously and taking one's
self seriously. The first is imperative and the second is
disastrous."
Margot Fonteyn - (1919 - 1991) - prima ballerina assoluta of the
Royal Ballet
--------------------------------------------------------------------------------
"It's not our abilities or gifts which define who we are, but the
choices we make."
Professor Dumbledore, character in the Harry Potter series of
books by J.K. Rowling
--------------------------------------------------------------------------------
"..nothing is quite as easy as using words like somebody else. We
all of us do exactly this nearly all of the time —and whenever we
do it, we are not poets."
e.e. cummings
"Drawing is the honesty of the art. There is no possibility of
cheating. It is either good or bad."
Salvador Dali (Spanish painter).
--------------------------------------------------------------------------------
"No one in this world, so far as I know--and I have researched the
records for years, and employed agents to help me--has ever lost
money by underestimating the intelligence of the great masses of
the plain people. Nor has anyone ever lost public office thereby."
Attributed to H. L. Mencken (1880-1956), American journalist and
social critic.
--------------------------------------------------------------------------------
"There is only one valuable thing in art: the thing you cannot
explain."
Georges Braque
--------------------------------------------------------------------------------
"But words are things, and a small drop of ink, falling, like dew,
upon a thought produces that which makes thousands, perhaps
millions think."
Lord Byron
--------------------------------------------------------------------------------
"In day-to-day commerce, television is not so much interested in
the business of communications as in the business of delivering
audiences to advertisers. People are the merchandise, not the
shows. The shows are merely the bait."
Les Brown, Television: The Business Behind the Box, 1971.
--------------------------------------------------------------------------------
"I have a BMW. But only because BMW stands for Bob Marley and The
Wailers, and not because I need an expensive car."
Bob Marley
--------------------------------------------------------------------------------
"I am a printer, and a printer of news; ... I'll give anything for
a good copy now, be it true or false, so be it news."
Ben Jonson, British playwright, (1572-1637).
--------------------------------------------------------------------------------
"I am always reading immoral books on the sly, and then selfishly
trying to prevent other people from having the same wicked good
time."
Mark Twain (Samuel Langhorne Clemens), on book censorship.
--------------------------------------------------------------------------------
"Being myself animated by feelings of affection toward my
fellowmen, I am saddened by the modern system of advertising.
Whatever evidence it offers of enterprise, ingenuity, impudence,
and resource in certain individuals, it proves to my mind the wide
prevalence of that form of mental degradation which is called
gullibility."
Joseph Conrad, Polish-born novelist and short story writer,
1857-1924.
--------------------------------------------------------------------------------
"Don't be fooled by the calendar. There are only as many days in
the year as you make use of. One man gets only a week's value out
of a year while another man gets a full year's value out of a
week."
Charles Richards
--------------------------------------------------------------------------------
"Remember not only to say the right thing in the right place, but
far more difficult still, to leave unsaid the wrong thing at the
tempting moment."
Benjamin Franklin (1706 - 1790)
--------------------------------------------------------------------------------
"Great artists are people who find the way to be themselves in
their art. Any sort of pretension induces mediocrity in art and
life alike."
Margot Fonteyn, (1919 - 1991) - Prima ballerina assoluta of the
Royal Ballet
--------------------------------------------------------------------------------
"Were it left to me to decide whether we should have a government
without newspapers, or newspapers without a government, I should
not hesitate a moment to prefer the latter."
Thomas Jefferson, "Letter to Col. Edward Carrington", January 16,
1787
--------------------------------------------------------------------------------
"Spam isn't legitimate advertising and it's not free speech. It's
basically high-tech junk faxing that forces e-mail users to pay
for someone else's advertising campaign through slower computer
service and higher Internet access fees."
Debra Bowen, Californian Democratic state senator
--------------------------------------------------------------------------------
"Every child is an artist. The problem is how to remain an artist
when you grow up."
Pablo Picasso
--------------------------------------------------------------------------------
"Publicity is the life of this culture - in so far as without
publicity capitalism could not survive - and at the same time
publicity is its dream."
John Berger, Ways of Seeing, 1980.
--------------------------------------------------------------------------------
"Advertising is the ability to sense, interpret . . . to put the
very heart throbs of a business into type, paper and ink."
Leo Burnett
--------------------------------------------------------------------------------
"Reports that say something hasn't happened are always interesting
to me, because as we know, there are known knowns; there are
things we know we know. We also know there are known unknowns;
that is to say we know there are some things we do not know. But
there are also unknown unknowns - the ones we don't know we don't
know."
US Defence Secretary Donald Rumsfeld
--------------------------------------------------------------------------------
"As a general rule, the most successful man in life is the man who
has the best information."
Benjamin Disraeli
--------------------------------------------------------------------------------
"All my concerts had no sounds in them; they were completely
silent. People had to make up their own music in their minds!"
Yoko Ono
--------------------------------------------------------------------------------
"I believe in equality for everyone, except reporters and
photographers."
Mahatma Gandhi
--------------------------------------------------------------------------------
"Deals are my art form. Other people paint beautifully on canvas
or write wonderful poetry. I like making deals, preferably big
deals."
Donald Trump
--------------------------------------------------------------------------------
"The primacy of the word, basis of the human psyche, that has in
our age been used for mind-bending persuasion and brain-washing
pulp, disgraced by Gobbles and debased by advertising copy,
remains a force for freedom that flies out between all bars."
Nadine Gordimer
--------------------------------------------------------------------------------
"It is with narrow-souled people as with narrow-necked bottles:
the less they have in them the more noise they make in pouring it
out."
Alexander Pope
--------------------------------------------------------------------------------
"There is only one thing in the world worse than being talked
about, and that is not being talked about."
Oscar Wilde
--------------------------------------------------------------------------------
"Our job is to sell our clients' merchandise . . . not ourselves.
Our job is to kill the cleverness that makes us shine instead of
the product. Our job is to simplify, to tear away the unrelated,
to pluck out the weeds that are smothering the product message."
William Bernbach
--------------------------------------------------------------------------------
"In the absence of traditional authority, advertising has become a
kind of social guide. It depicts us in all the myriad situations
possible to a life of free choice. It provides ideas about style,
morality, behavior."
Ronald Berman, Advertising and Social Change, 1981.
--------------------------------------------------------------------------------
"The only thing that has ever made me feel old is those times
where I allow myself to be predictable."
Carlos Santana
--------------------------------------------------------------------------------
"If advertising is not an official or state art, it is nonetheless
clearly art."
Michael Schudson
--------------------------------------------------------------------------------
"There is no excellent beauty that hath not some strangeness in
the proportion."
Francis Bacon
"When two people in business together always agree, one of them is
unnecessary."
Bob Goldenberg
--------------------------------------------------------------------------------
"It is an easy and vulgar thing to please the mob, and no very
arduous task to astonish them."
Charles C. Colton
--------------------------------------------------------------------------------
"Life is one big road with lots of signs, so when you're riding
through the rough don't you complicate your mind."
Robert Nestor Marley
--------------------------------------------------------------------------------
"The successful people are the ones who can think up things for
the rest of the world to keep busy at."
Don Marquis
--------------------------------------------------------------------------------
"360 degree branding is about...emitting a constant stream of
messages to create a lasting impression."
Shelly Lazarus, Ogilvy & Mather
--------------------------------------------------------------------------------
"Service is the rent we pay for being. It is the very purpose of
life, and not something you do in your spare time."
Marion Wright Edelman
--------------------------------------------------------------------------------
"Most people think “selling” is the same as “talking”. But the
most effective salespeople know that listening is the most
important part of their job."
Roy Bartell
--------------------------------------------------------------------------------
"Success is not the result of spontaneous combustion. You must set
yourself on fire."
Mileah Davis
--------------------------------------------------------------------------------
"As the depth of a tree's roots determines the tree's height, the
depth of one's experiences determines the height of one's
success."
Thembelani Vanqa, Isango Communications
--------------------------------------------------------------------------------
"I passionately hate the idea of being with it, I think an artist
has always to be out of step with his time."
Orson Welles
--------------------------------------------------------------------------------
"The new always carries with it the sense of violation, of
sacrilege. What is dead is sacred; what is new, that is,
different, is evil, dangerous, or subversive."
Henry Miller
--------------------------------------------------------------------------------
"There's a difference between beauty and charm. A beautiful woman
is one I notice. A charming woman is one who notices me."
John Erskine
--------------------------------------------------------------------------------
"We in the industry know that behind every successful screenwriter
stands a woman. And behind her stands his wife."
Groucho Marx
--------------------------------------------------------------------------------
"Enthusiasm is that secret and harmonious spirit which hovers over
the production of genius, throwing the reader of a book, or the
spectator of a statue, into the very ideal presence whence these
works have really originated. A great work always leaves us in a
state of musing."
Isaac D'Israeli
--------------------------------------------------------------------------------
"To establish ourselves in the world, we have to do all we can to
appear established. To succeed in the world, we do everything we
can to appear successful."
Francois la Rochefoucauld
--------------------------------------------------------------------------------
"There is not one wise man in twenty that will praise himself."
William Shakespeare
--------------------------------------------------------------------------------
"One man is equivalent to all Creation. One man is a World in
miniature."
George Jean Nathan
--------------------------------------------------------------------------------
"Every path to a new understanding begins in confusion."
Mason Cooley
--------------------------------------------------------------------------------
"Being good in business is the most fascinating kind of art....
Making money is art and working is art and good business is the
best art."
Andy Warhol
--------------------------------------------------------------------------------
"Genius creates, and taste preserves. Taste is the good sense of
genius; without taste, genius is only sublime folly."
Chateaubriand
--------------------------------------------------------------------------------
"Advertisements contain the only truths to be relied on in a
newspaper."
Mark Twain (1835 - 1910)
--------------------------------------------------------------------------------
"The more I learnt about this cheeky – almost rebellious –
company, the more it appealed to me, as it unapologetically
pointed to an alternative in a complacent and creatively bankrupt
industry. Apple stood for something and had reason for being that
wasn't just about making money."
Jonathan Ive, Designer of the iMac, iBook and iPod, at college
when he used a Mac for the first time
--------------------------------------------------------------------------------
"Denunciations of the manipulativeness of advertisers can
unfortunately all too easily be turned on their heads into
denunciations of the gullibility of consumers. Both are forms of
scapegoating, neither accomplishes anything."
J.M. Coetzee, Triangular Structures of Desire in Advertising,
1980.
--------------------------------------------------------------------------------
"All progress is based upon a universal innate desire of every
organism to live beyond its income."
Samuel Butler
--------------------------------------------------------------------------------
"The real danger from advertising is that it helps to shatter and
ultimately destroy our most precious non-material possessions: the
confidence in the existence of meaningful purposes of human
activity and respect for the integrity of man."
Paul Sweezy
--------------------------------------------------------------------------------
"The delicate balance between modesty and conceit is popularity."
Robert Half
--------------------------------------------------------------------------------
"There is no such thing as a self-made man. We are made up of
thousands of others. Everyone who has ever done a kind deed for
us, or spoken one word of encouragement to us, has entered into
the makeup of our character and our thoughts, as well as our
success."
George Matthew Adams
--------------------------------------------------------------------------------
"A wide screen just makes a bad film twice as bad."
Samuel Goldwyn
--------------------------------------------------------------------------------
"How many cares one loses when one decides not to be something but
to be someone."
Gabrielle "Coco" Chanel
--------------------------------------------------------------------------------
"In the future everyone will be famous for fifteen minutes."
Andy Warhol
"A gossip is one who talks to you about others; a bore is one who
talks to you about himself; and a brilliant conversationalist is
one who talks to you about yourself."
Lisa Kirk
--------------------------------------------------------------------------------
"To the King's Theatre, where we saw 'Midsummer Night's Dream',
which I had never seen before, nor shall ever again, for it is the
most insipid ridiculous play that ever I saw in my life. I saw, I
confess, some good dancing and some handsome women, which was all
my pleasure."
Samuel Pepys, 29 September 1662, Everybody's Pepys: The Diary of
Samuel Pepys 1660-69, 1972
--------------------------------------------------------------------------------
"Labour was the first price, the original purchase - money that
was paid for all things. It was not by gold or by silver, but by
labour, that all wealth of the world was originally purchased."
Adam Smith, Scottish philosopher and economist, 1723 - 1790.
--------------------------------------------------------------------------------
""… our first priority should be the people who work for the
companies, then the customers, then the shareholders. Because if
the staff are motivated then the customers will be happy, and the
shareholders will then benefit through the company's success."
Richard Branson
--------------------------------------------------------------------------------
"If you steal from one author it's plagiarism; if you steal from
many it's research."
Wilson Mizner
--------------------------------------------------------------------------------
"I am a firm believer in the people. If given the truth, they can
be depended upon to meet any national crisis. The great point is
to bring them the real facts."
Abraham Lincoln
--------------------------------------------------------------------------------
"If they give you ruled paper, write the other way."
Juan Ramòn Jimènez
--------------------------------------------------------------------------------
"We adore chaos because we love to produce order."
M. C. Escher
--------------------------------------------------------------------------------
"I have made this letter longer than usual because I lack the time
to make it shorter."
Blaise Pascal
--------------------------------------------------------------------------------
"On any given Monday I am one sale closer and one idea away from
being a Millionaire."
Larry D. Turner
--------------------------------------------------------------------------------
"It is worth asking why trailers for feature films most often
consist of violent and/or sexual clips. The entertainment industry
is disingenuous. On one hand it claims that sex and violence have
no effect on viewers, and yet it blatantly uses sex and violence
to sell its products."
Dr Michael Rice, educational consultant and former special adviser
to the minister of education
--------------------------------------------------------------------------------
"Every generation laughs at the old fashions, but follows
religiously the new."
Henry David Thoreau
--------------------------------------------------------------------------------
"When the historian of the Twentieth Century shall have finished
his narrative, and comes searching for the subtitle which shall
best express the spirit of the period, we think it not at all
unlikely that he may select "The Age of Advertising" for the
purpose."
Printers' Ink, 27 May 1915.
--------------------------------------------------------------------------------
"If we did all the things we are capable of doing, we would
literally astound ourselves."
Thomas Edison
--------------------------------------------------------------------------------
"Today, journalism is such a persuasive factor in opinion building
that no person, group or business can claim immunity or afford to
under-estimate the ability of the fourth estate to affect their
fortunes – either for better or for worse."
Gigi van der Riet
--------------------------------------------------------------------------------
"If you can dream it, you can do it."
Walt Disney
--------------------------------------------------------------------------------
"Don't be afraid to take a big step when one is indicated. You
can't cross a chasm in two small steps."
David Lloyd George
--------------------------------------------------------------------------------
"Ah good taste! What a dreadful thing! Taste is the enemy of
creativeness."
Pablo Picasso
--------------------------------------------------------------------------------
"Don't try to innovate for the future. Innovate for the present!"
Peter Drucker
--------------------------------------------------------------------------------
"The greatest thing to be achieved in advertising, in my opinion,
is believability, and nothing is more believable than the product
itself."
Leo Burnett
--------------------------------------------------------------------------------
"Reputation matters because your behind is always behind you."
Happy Masina
--------------------------------------------------------------------------------
"You've got to find some way of saying it without saying it."
Duke Ellington
--------------------------------------------------------------------------------
"It is better to fail in originality than to succeed in
imitation."
Herman Melville
--------------------------------------------------------------------------------
"Contentment: The smother of invention."
Ethel Mumford
--------------------------------------------------------------------------------
"In the absence of the best, the worst becomes the best."
Makanyane Joseph Mmopedi
--------------------------------------------------------------------------------
"Advertisers are the interpreters of our dreams - Joseph
interpreting for Pharoah. Like the movies, they infect the routine
futility of our days with purposeful adventure. Their weapons are
our weaknesses: fear, ambition, illness, pride, selfishness,
desire, ignorance. And these weapons must be kept as bright as a
sword."
E.G. White, U.S. author & editor, 1936.
--------------------------------------------------------------------------------
"It takes courage to be creative. Just as soon as you have a new
idea, you are a minority of one."
E. Paul Torrance
--------------------------------------------------------------------------------
"Every child is an artist. The problem is how to remain an artist
when you grow up."
Pablo Picasso
--------------------------------------------------------------------------------
"The secret of true genius is to carry the spirit of the child
into old age, which means never losing your enthusiasm."
Aldous Huxley
--------------------------------------------------------------------------------
"Lack of money is no obstacle. Lack of an idea is an obstacle."
Ken Hakuta
"Quality is remembered long after the price is forgotten."
Gucci family slogan
--------------------------------------------------------------------------------
"Quality isn't something that can be argued into an article or
promised into it. It must be put there. If it isn't put there, the
finest sales talk in the world won't act as a substitute."
C.G. Campbell
--------------------------------------------------------------------------------
"The Internet holds immense potential as a marketing tool. As an
interactive medium that reaches around the world, it promises an
interpersonalization of advertising. As mass communication becomes
mass-interpersonal communication, marketing efforts become more
efficient, effective, and extensive."
Jef I. Richards, Legal Potholes on the Information Superhighway,
1997.
--------------------------------------------------------------------------------
"The first thing one must do to succeed in advertising is to have
the attention of the reader. That means to be interesting. The
next thing is to stick to the truth, and that means rectifying
whatever's wrong in the merchant's business. If the truth isn't
tellable, fix it so it is. That is about all there is to it."
John E. Powers, 19th Century copywriter.
--------------------------------------------------------------------------------
"Advertising is criticized on the ground that it can manipulate
consumers to follow the will of the advertiser. The weight of
evidence denies this ability. Instead, evidence supports the
position that advertising, to be successful, must understand or
anticipate basic human needs and wants and interpret available
goods and services in terms of their want-satisfying abilities.
This is the very opposite of manipulation."
Charles H. Sandage, Some Institutional Aspects of Advertising,
1972.
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"I have learned that trying to guess what the boss or the client
wants is the most debilitating of all influences in the creation
of good advertising."
Leo Burnett
--------------------------------------------------------------------------------
"I believe in capitalism as the best way to improve the lives of
most of the people of South Africa, and advertising is the petrol
that fuels a capitalist system."
Ross Chowles
--------------------------------------------------------------------------------
"Historians and archaeologists will one day discover that the ads
of our time are the richest and most faithful reflections that any
society ever made of its entire range of activities."
Marshall McLuhan, Canadian communications theorist, 1911-1980.
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"The real risks for any artist are taken in pushing the work to
the limits of what is possible, in the attempt to increase the sum
of what it is possible to think."
Salman Rushdie
--------------------------------------------------------------------------------
"You must often make erasures if you mean to write what is worthy
of being read a second time; and don't labor for the admiration of
the crowd, but be content with a few choice readers."
Horace
--------------------------------------------------------------------------------
"If you can, be first. If you can't be first, create a new
category in which you can be first."
Al Ries & Jack Trout, The 22 Immutable Laws of Marketing, 1994
--------------------------------------------------------------------------------
"As you travel down life's highway...whatever be your goal, you
cannot sell a doughnut without acknowledging the hole."
Harold J. Shayler
--------------------------------------------------------------------------------
"Art is the lie that reveals the truth."
Pablo Picasso
--------------------------------------------------------------------------------
"I don't like giving names to generations. It's like trying to
read the song title on a record that's spinning."
Ian Williams
--------------------------------------------------------------------------------
"Rather than seeing digital marketing as an "add on", marketers
need to view it as a discipline that complements the communication
mix and should be used to generate leads, get registrations or
drive sales, rather than simply generating awareness."
Charisse Tabak, of Acceleration Media, 2002.
--------------------------------------------------------------------------------
"If it doesn't sell, it isn't creative."
David Ogilvy
--------------------------------------------------------------------------------
"The spectator-buyer is meant to envy herself as she will become
if she buys the product. She is meant to imagine herself
transformed by the product into an object of envy for others, an
envy which will then justify her loving herself. One could put
this another way: the publicity image steals her love of herself
as she is, and offers it back to her for the price of the
product."
John Berger, Ways of Seeing, 1980.
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"Every sale has five basic obstacles: no need, no money, no hurry,
no desire, no trust."
Zig Ziglar
--------------------------------------------------------------------------------
"Forget words like 'hard sell' and 'soft sell.' That will only
confuse you. Just be sure your advertising is saying something
with substance, something that will inform and serve the consumer,
and be sure you're saying it like it's never been said before."
William Bernbach
--------------------------------------------------------------------------------
"What the customer demands is last year's model, cheaper. To find
out what the customer needs you have to understand what the
customer is doing as well as he understands it. Then you build
what he needs and you educate him to the fact that he needs it."
Nicholas Dewolf
--------------------------------------------------------------------------------
"Money is good for bribing yourself through the inconveniences of
life."
Gottfried Reinhardt
--------------------------------------------------------------------------------
"Media owners need to rethink the way they're presenting
themselves, taking care not to perpetuate the idea of
racially-based media. South Africans - both black and white - are
consuming media brands because the content resonates with them,
and not because they're the same colour."
Mike Siluma, Jacaranda 94.2 CEO, quoted in The Media, Issue 9,
June 2003
--------------------------------------------------------------------------------
"The freedom of the press works in such a way that there is not
much freedom from it."
Grace (Patricia) Kelly
--------------------------------------------------------------------------------
"The business that considers itself immune to the necessity for
advertising sooner or later finds itself immune to business."
Derby Brown
--------------------------------------------------------------------------------
"The creator is both detached and committed, free and yet
ensnared, concerned but not too much so. If motivation is too
strong the person is blinded; if the objective situation is too
tightly structured, the person sees none of its alternative
possibilities."
Robert Macleod
--------------------------------------------------------------------------------
"I hear and I forget. I see and I remember. I experience and I
understand."
Confucius
--------------------------------------------------------------------------------
"Worry not that no one knows of you; seek to be worth knowing."
Confucius
--------------------------------------------------------------------------------
"To a philosopher all news, as it is called, is gossip, and they
who edit and read it are old women over their tea."
Henry David Thoreau, Walden, 1854.
--------------------------------------------------------------------------------
"I know quite certainly that I have no special gift. Curiosity,
obsession and dogged endurance have brought me my ideas."
Albert Einstein
--------------------------------------------------------------------------------
"There was a time when the reader of an unexciting newspaper would
remark, 'How dull is the world today!' Nowadays he says, 'What a
dull newspaper!"
Daniel J. Boorstin, The Image, 1962.
"Acting is pretending that you're not pretending when you're
actually pretending."
Ted Danson
--------------------------------------------------------------------------------
"You need to build addiction. Once you get users hooked to a
service, price sensitivity changes."
Tomi Ahonen
--------------------------------------------------------------------------------
"All your products are ephemeral. Only your customers are real."
Don Peppers & Martha Rogers, The One-To-One Future.
--------------------------------------------------------------------------------
"Never measure the height of a mountain, until you have reached
the top. Then you will see how low it was."
Dag Hammarskjold
--------------------------------------------------------------------------------
"Every memorable act in the history of the world is a triumph of
enthusiasm. Nothing great was ever achieved without it because it
gives any challenge or any occupation, no matter how frightening
or difficult, a new meaning. Without enthusiasm you are doomed to
a life of mediocrity but with it you can accomplish miracles."
Og Mandino
--------------------------------------------------------------------------------
"Experience praises the most happy the one who made the most
people happy."
Karl Marx
--------------------------------------------------------------------------------
"Growth for the sake of growth is the ideology of the cancer
cell."
Edward Abbey
--------------------------------------------------------------------------------
"There is no doubt that creativity is the most important human
resource of all. Without creativity, there would be no progress,
and we would be forever repeating the same patterns."
Edward de Bono
--------------------------------------------------------------------------------
"Early to bed, early to rise, work like hell and advertise."
Ted Turner
--------------------------------------------------------------------------------
"If one morning I walked on top of the water across the Potomac
River, the headline that afternoon would read PRESIDENT CAN'T
SWIM."
Lyndon B Johnson
--------------------------------------------------------------------------------
"A theme is a memory aid, it helps you through the presentation
just as it also provides the thread of continuity for your
audience."
Dave Carey
--------------------------------------------------------------------------------
"It is good taste, and good taste alone, that possesses the power
to sterilize and is always the first handicap to any creative
functioning."
Salvador Dali
--------------------------------------------------------------------------------
"The ideas that come out of most brainstorming sessions are
usually superficial, trivial, and not very original. They are
rarely useful. The process, however, seems to make uncreative
people feel that they are making innovative contributions and that
others are listening to them."
A. Harvey Block
--------------------------------------------------------------------------------
"Once you get people laughing, they're listening and you can tell
them almost anything."
Herbert Gardner
--------------------------------------------------------------------------------
"If you have an important point to make, don't try to be subtle or
clever. Use the pile driver. Hit the point once. Then come back
and hit it again. Then hit it a third time; a tremendous whack."
Winston Churchill
--------------------------------------------------------------------------------
"The reward of art is not fame or success but intoxication: that
is why so many bad artists are unable to give it up."
Cyril Connolly
--------------------------------------------------------------------------------
"No one should drive a hard bargain with an artist."
Ludwig Van Beethoven
--------------------------------------------------------------------------------
"Reality leaves a lot to the imagination."
John Lennon
--------------------------------------------------------------------------------
"Mega-bestseller readers want to be able to read and read and read
- they do not want to ponder any truly unexpected revelations.
Reality might lie out there, but that is not why they are
reading."
Norman Mailer, The Spooky Art, 2003.
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"I would rather be first in a little Iberian village than second
in Rome."
Julius Caesar
--------------------------------------------------------------------------------
"Nobody creates a fad. It just happens. People love going along
with the idea of a beautiful pig. It's like a conspiracy."
Jim Henson
--------------------------------------------------------------------------------
"No one really listens to anyone else, and if you try it for a
while you'll see why."
Mignon Mclaughlin
--------------------------------------------------------------------------------
"When your heart is in your dream, no request is too extreme."
Jiminy Cricket
--------------------------------------------------------------------------------
"In the 21st century, the database is the marketplace."
Stan Rapp of MRM Partners Worldwide
--------------------------------------------------------------------------------
"There must be, not a balance of power, but a community of power;
not organized rivalries, but an organized peace."
Woodrow T. Wilson
--------------------------------------------------------------------------------
"I am a beauty because I THINK what my HEART approves; I am a
beast because I DO what my BRAIN approves!"
Avinish Jain
--------------------------------------------------------------------------------
"If you would hit the mark, you must aim a little above it; Every
arrow that flies feels the attraction of earth."
Henry Wadworth Longfellow
--------------------------------------------------------------------------------
"All words are pegs to hang ideas on."
Henry Ward Beecher
--------------------------------------------------------------------------------
"The more facts you tell, the more you sell. An advertisement's
chance for success invariably increases as the number of pertinent
merchandise facts included in the ad increases."
Dr Charles Edwards
--------------------------------------------------------------------------------
"Learn the rules. Then learn how to change them, and get others to
follow."
Heidi Minx, President, Franky & Minx, Inc.
"Success is the culmination of failures, mistakes, false starts,
confusion, and the determination to keep going anyway."
Nick Gleason, Founder and CEO, CitySoft
--------------------------------------------------------------------------------
"A people which is able to say everything becomes able to do
everything."
Napoleon Bonaparte
--------------------------------------------------------------------------------
"Popularity? It's glory's small change."
Victor Hugo
--------------------------------------------------------------------------------
"Business is like riding a bicycle. Either you keep moving or you
fall down."
Frank Lloyd Wright
--------------------------------------------------------------------------------
"Never let inexperience get in the way of ambition."
Terry Josephson
--------------------------------------------------------------------------------
"Good wine needs no bush, and perhaps products that people really
want need no hard-sell or soft-sell TV push. Why not? Look at
pot."
Ogden Nash
--------------------------------------------------------------------------------
"Where absolute superiority is not attainable, you must produce a
relative one at the decisive point by making skillful use of what
you have."
Karl von Clausewitz (1832)
--------------------------------------------------------------------------------
"Write your injuries in dust, your benefits in marble."
Benjamin Franklin
--------------------------------------------------------------------------------
"Sometimes I'm so sweet even I can't stand it."
Julie Andrews
--------------------------------------------------------------------------------
"Dressing with style is akin to issuing a manifesto; dressing
fashionably is like signing a petition."
Jani Allan
--------------------------------------------------------------------------------
"Diplomacy is to do and say the nastiest thing in the nicest way."
Isaac Goldberg
--------------------------------------------------------------------------------
"We've entered a new era of virtuality, where the interpenetration
of a plethora of communications media, from CCTV and mobile phones
to webcams and cable channels, has created an environment in which
never before have so many watched so many others, doing so very
little."
Will Self, novelist/journalist, 2000; quoted in The Media,
February 2003.
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"A solid strategy wins accounts while a brilliant ad strokes the
ego of that particular brand."
Xoli
--------------------------------------------------------------------------------
"To be yourself in a world that is constantly trying to make you
something else is the greatest accomplishment."
Ralph Waldo Emerson
--------------------------------------------------------------------------------
"Great things are not done by impulse, but by a series of small
things brought together."
Vincent van Gogh
--------------------------------------------------------------------------------
"Life leaps like a geyser for those who drill through the rock of
inertia."
Alexis Carrel
--------------------------------------------------------------------------------
"Today's idol is, after all, tomorrow's cooking show presenter."
Andrew Miller, "Pop eats itself - but who will get sick?",
media.toolbox, 10 February 2003
--------------------------------------------------------------------------------
"How hard it is to make your thoughts look anything but imbecile
fools when you paint them with ink on paper."
Olive Schreiner
--------------------------------------------------------------------------------
"The airwaves should belong to the people. If a TV signal comes
trespassing onto my property, I should be free to do any damn
thing I want with it, and it's none of the government's business."
Anonymous, quoted by Charles Platt in 'Satellite Pirate', Wired
magazine August 1994
--------------------------------------------------------------------------------
"Don't judge each day by the harvest you reap, but by the seeds
you plant."
Robert Louis Stevenson
--------------------------------------------------------------------------------
"Never before the advent of radio did advertising have such a
golden opportunity to make an ass out of itself. Never before
could advertising be so insistent and so unmannerly and so affront
its audience."
William J. Cameron, director of PR for Ford Motor Company, 1938.
--------------------------------------------------------------------------------
"There's nothing so useless as doing efficiently that which should
not be done at all."
Peter F. Drucker
--------------------------------------------------------------------------------
"The secret to creativity is knowing how to hide your sources."
Albert Einstein
--------------------------------------------------------------------------------
"One doesn't discover new lands without consenting to lose sight
of the shore for a very long time."
Andre Gide
--------------------------------------------------------------------------------
"Beauty of style and harmony and grace and good rhythm depend on
Simplicity."
Plato
--------------------------------------------------------------------------------
"I figured that if I said it enough, I would convince the world
that I really was the greatest."
Muhammad Ali
--------------------------------------------------------------------------------
"None of our men are "experts." We have most unfortunately found
it necessary to get rid of a man as soon as he thinks himself an
expert because no one ever considers himself expert if he really
knows his job. A man who knows a job sees so much more to be done
than he has done, that he is always pressing forward and never
gives up an instant of thought to how good and how efficient he
is. Thinking always ahead, thinking always of trying to do more,
brings a state of mind in which nothing is impossible. The moment
one gets into the "expert" state of mind a great number of things
become impossible."
Henry Ford, Sr.
--------------------------------------------------------------------------------
"Businesses that reduce marketing investment lose customers to
those that market aggressively. In history, during lean times,
farmers starved rather than eating the crops they needed for the
next year’s seed."
John Houston, managing director of PR firm Houston Associates
--------------------------------------------------------------------------------
"Don't worry about people stealing your ideas. If your ideas are
any good, you'll have to ram them down people's throats."
Howard Aiken
--------------------------------------------------------------------------------
"They who dream by day are cognizant of many things which escape
those who dream only by night."
Edgar Allan Poe, ''Eleanora''.
"The only way to keep on top of creativity internationally, is to
be part of it internationally."
Peet Pienaar, Creative Director of daddy buy me a pony
--------------------------------------------------------------------------------
"The very first law in advertising is to avoid the concrete
promise and cultivate the delightfully vague."
Bill Cosby
--------------------------------------------------------------------------------
"Society drives people crazy with lust and calls it advertising."
John Lahr
--------------------------------------------------------------------------------
"I must have a prodigious quantity of mind; it takes me as much as
a week, sometimes, to make it up."
Mark Twain
--------------------------------------------------------------------------------
"As society becomes more complex and opaque, as social processes
seem more impersonal and autonomous, and as elites of 'experts'
become more annoying, more people are tempted to think that some
'they' is manipulating 'us', using, among other dark arts,
advertising."
George F. Will, syndicated columnist, 1996.
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"We are what we repeatedly do. Excellence, then, is not an act,
but a habit."
Aristotle
--------------------------------------------------------------------------------
"Happiness is like a butterfly which, when pursued, is always
beyond our grasp, but, if you will sit down quietly, may alight
upon you."
Nathaniel Hawthorne
--------------------------------------------------------------------------------
"You aren't wealthy until you have something money can't buy."
Garth Brooks
--------------------------------------------------------------------------------
"Have no fear of perfection - you'll never reach it."
Salvador Dali
--------------------------------------------------------------------------------
"Today they build studios with almost complete isolation on each
musician. They sit in little cages and listen on headphones. In my
opinion, that's not so good for the creative process. We used to
gather around the piano, run over the tunes a few times, and the
musicians would get ideas for fills or for rhythm licks, and that
was more fun. I know that still goes on, but it's not the same."
Chet Atkins
--------------------------------------------------------------------------------
"Art is moral passion married to entertainment. Moral passion
without entertainment is propaganda, and entertainment without
moral passion is television."
Rita Mae Brown
--------------------------------------------------------------------------------
"A Porsche will always look like a Porsche. My grandfather took
these shapes from nature, so the head lamps of the 911 maybe look
a little like the eyes of a frog, but it comes from nature, and
the best shapes are from nature, so why change?"
Ferdinand Alexander Porsche
--------------------------------------------------------------------------------
"It is not easy to describe the present position of legal opinion
on advertising and free speech. Only a poet can capture the
essence of chaos."
R. H. Coase, Advertising and Free Speech, 1977.
--------------------------------------------------------------------------------
"It is the eye of ignorance that assigns a fixed and unchangeable
colour to every object; beware of this stumbling block."
Paul Gauguin
--------------------------------------------------------------------------------
"Desire is half of life, indifference is half of death."
Kahlil Gibran
--------------------------------------------------------------------------------
"To be effective marketers, sometimes marketers must resist the
guilt feelings that come from spending money when they can't make
a direct correlation between promotional money spent and goods
sold."
Stern Dixon, President of MarketComm.
--------------------------------------------------------------------------------
"The product that will not sell without advertising will not sell
profitably with advertising."
Albert Lasker, head of Lord & Thomas advertising agency (later
known as Foote, Cone & Belding).
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"Advertising people who ignore research are as dangerous as
generals who ignore decodes of enemy signals."
